Marketing York University

Overview

The MMKG curriculum provides students with the critical analysis and decision making skills required of marketers today. Students will learn the state-of-the-art in marketing and research tools. They will develop abilities in analytics, digital marketing, brand management, and marketing communications. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and will be equipped with the skills to advance to leadership roles in the future.

The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real small to mid-sized organizations.

The Marketing from York University is designed for recent graduates of non-business or business degree programs who have not already completed extensive marketing course work, and for people with organizational experience who wish to develop marketing capabilities.

Career Opportunities

The Master of Marketing program helps prepare graduates to pursue rewarding careers in marketing. Students will understand marketing and consumer behaviour theory, have the technical skills required to excel in digital and data-driven marketing environments, and the ability to ideate and communicate strategic and tactical ideas to key stakeholders.

Throughout their studies, students will also have access to the Centre for Career Design (CCD). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CCD offers innovative resources, individualized mentoring and coaching to help advance your career. Meet alumni, recruiters and industry leaders at corporate information sessions and other CCD events, and receive online access to the best career tools available.

Obtaining a Master of Marketing degree will help open graduates to a range of career opportunities in the marketing field. Common roles include Brand Manager, Digital Marketing Specialist, Market Research Analyst, Assistant Product Manager, Marketing Coordinator, or Agency Account Coordinator. MMKG graduates will be well equipped for employment in the complex and exciting world of marketing.