Innovation and Entrepreneurship

Overview

The Master in Innovation and Entrepreneurship program from EU Business School  explores the main components of innovation and new venture creation from theoretical and pragmatic perspectives, providing insight for entrepreneurial endeavor.

Focusing on the development of creative-thinking and management skills, this program will deliver solutions to innovation and entrepreneurial challenges while exploring business opportunity and conceptualizing business models. Candidates for this program could pursue a career in a new area of business.

Career Options

The EU Master in Innovation & Entrepreneurship is designed to foster a creative and entrepreneurial mindset. Graduates of this master may be interested in the following careers.

• Company Founder

Company founders are creators of enterprise. They develop business ideas and take them to market. With an entrepreneurial mindset, company founders take on the risks involved in establishing a new company. To be successful, these professionals raise funding and develop a strong business plan to generate support for their venture. This will include determining resources during the initial stages of the business, sales forecasting and costs analysis, among others.

Company founders are typically curious and challenge the status quo. All-round business knowledge is key to their success as well as good interpersonal and selling skills.

• Customer Experience Manager

Customer experience managers are tasked with optimizing and ensuring positive interactions and experiences between an organization and its clients for long-term loyalty. Professionals in this field will create a strategy that typically focuses on customer touch points. They regularly track and monitor sales, marketing and customer service operations and carry out surveys for customer feedback. They will recommend actions to improve client satisfaction. Customer nurturing will fall under the tasks of these professionals. The creation and implementation of omni-channel marketing actions are necessary for this job position.

Customer service managers are client-focused and creative. They should possess good communication and marketing skills as well as people management abilities.

• Innovation Consultant

Innovation consultants are contracted by organizations to help them get ahead of the innovation curve for mid-to long-term sustainability. They are specialized professionals with project areas ranging from social media to product development, operational improvement and IT systems, among many others. Innovation consultants are valuable to companies as they offer new perspectives to current business and are up to date with the latest market and industry trends. Their tasks involve identifying areas for improvement within an organization and creating state-of-the-art proposals.

Innovation consultants are creative and have a keen eye for spotting market developments. They possess analytical skills and are good communicators and confident presenters.

• Business Development Manager

Business development managers will create and implement business plans to grow a company. They will look for opportunities in current markets by expanding to new sectors or will look for opportunities overseas. Knowledge of local culture, language, government regulations, competitors and markets are required to succeed in international markets. They will look to expand the current client portfolio and make new contacts. Competitor and market information must be collected and analyzed by a professional within this area.

Analytical, communication, research and numerical skills are essential for the position of business development manager.