24 months
13500 EUR/year
Tuition fee
Apply date
Start date


In this International Marketing Management programme from LUT University, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. 

Visit the official programme website for more information


Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers.

The curriculum of this EFMD accredited programme is carefully designed to carry strong career-building potential.

During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.

The curriculum of this International Marketing Management programme from LUT University covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback.

Career prospects

Earning your degree in international marketing gives you many different employment options.

In global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.

The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting.

With our Master's profile, you can become not only a specialist, but also an entrepreneur.

You might find work as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.

Programme Structure

Courses include:

  • Core studies, 48 ECTS credits, include courses on strategic marketing, the internationalisation of firms, the marketing of high technology innovations, marketing analytics and digital marketing.
  • Advanced specialisation studies, 12 ECTS credits, focus on planning, organising, implementing and managing international marketing activities, and international entrepreneurship and marketing.
  • Minor studies, 24 ECTS credits, deal with sustainable business, digitalisation and analytics, strategy and innovation, international business and entrepreneurship. You can also choose your minor from engineering subjects at LUT.
  • Language studies (excl. English), 6 ECTS credits.

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details
  • The next rolling admission is 1 November 2021 − 31 May 2022.
  • The next regular admission is 1 December 2021 − 19 January 2022.


120 ECTS


On Campus

Academic requirements

GPA admission requirements GPA
GMAT admission requirements GMAT

 3.50 on the scale of 1.00 - 5.00

Other requirements

General requirements

You are eligible to apply to business programmes with one of the following degrees:

  • Bachelor of Science in Economics and/or Business Administration - Completed in a University - All countries
  • A minimum of 80 ECTS credits of studies in Business Administration to be included in the degree.
  • Bachelor of Business Administration - Completed in a University of Applied Sciences - EU/EEA countries
  • A minimum of 80 ECTS credits of studies in Business Administration to be included in the degree.
  • Bachelor's Degree in a field other than Business Administration - Completed in a University - All countries
  • A minimum of 24 ECTS credits of studies in Business Administration to be included in the degree.

Tuition Fee

To alway see correct tuition fees
  • International

    13500 EUR/year
    Tuition Fee
    Based on the tuition of 13500 EUR per year during 24 months.
  • EU/EEA

    Tuition Fee
    Based on the tuition of 0 EUR per year during 24 months.

Living costs for Lappeenranta

700 - 1100 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing Management
LUT University


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