International Marketing Management

Overview

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers.

The curriculum of this EFMD accredited programme is carefully designed to carry strong career-building potential.

During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.

The curriculum of this International Marketing Management programme from LUT University covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback.

Career prospects

Earning your degree in international marketing gives you many different employment options.

In global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.

The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting.

With our Master's profile, you can become not only a specialist, but also an entrepreneur.

You might find work as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.