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Overview
In the Marketing Management program at Seneca College you will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.
Skills
Throughout this program you will develop the following skills:
- Propose marketing plans
- Market research
- Developing strategic pricing
- Formulate budget
- Prepare sales presentations
Your Career
When you graduate from this program, these are the types of career options that you can explore:
- Account executive
- Assistant brand manager
- Customer service manager
- Sports and entertainment marketing specialist
- Marketing/sales/retail manager
- Media buyer
- Market researcher
- Digital marketing manager
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Visit official programme websiteProgramme Structure
Courses include:
- CRM - Process and Patterns
- Applied Marketing Research
- Financial Aspects of Marketing
- Marketing Fundamentals
- Presenting Complex Material
- Integrated Marketing Communications
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 8 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- Starting
- Apply before
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More details
Seneca offers admission to students up to the first day of classes. However, applications will not be accepted once a program becomes full. Therefore, it is recommended that you apply soon.
Language
English
IELTS 6.5
PTE Academic 60
TOEFL® IBT 88
Duolingo English Test 125
Credits
30 alternative credits
Delivered
Blended
Disciplines
Marketing Management View 11 other Masters in Marketing Management in CanadaExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6.5
PTE Academic 60
TOEFL® IBT 88
Duolingo English Test 125
Other requirements
General requirements
- Ontario university or college degree or equivalent
- Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.
- English proficiency for graduate certificates
Make sure you meet all requirements
Visit official programme websiteTuition Fee
To alway see correct tuition fees
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International
15133 CAD/yearTuition FeeBased on the tuition of 15133 CAD per year during 8 months. -
National
4497 CAD/yearTuition FeeBased on the tuition of 4497 CAD per year during 8 months.
Living costs for Toronto
1502 - 2563 CAD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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