Marketing Management, Postgraduate Certificate | Seneca College | Toronto, Canada
8 months
15133 CAD/year
4497 CAD/year
Tuition fee
Apply date
Start date


The Marketing Management program at Seneca College will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways.

Visit the official programme website for more information


In the Marketing Management program at Seneca College you will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.


Throughout this program you will develop the following skills:

  • Propose marketing plans 
  • Market research 
  • Developing strategic pricing 
  • Formulate budget  
  • Prepare sales presentations

Your Career

When you graduate from this program, these are the types of career options that you can explore:

  • Account executive
  • Assistant brand manager
  • Customer service manager
  • Sports and entertainment marketing specialist 
  • Marketing/sales/retail manager
  • Media buyer
  • Market researcher
  • Digital marketing manager

Programme Structure

Courses include:

  • CRM - Process and Patterns
  • Applied Marketing Research
  • Financial Aspects of Marketing
  • Marketing Fundamentals
  • Presenting Complex Material
  • Integrated Marketing Communications

Key information


  • Full-time
    • 8 months

Start dates & application deadlines

More details

Seneca offers admission to students up to the first day of classes. However, applications will not be accepted once a program becomes full. Therefore, it is recommended that you apply soon.


30 alternative credits



Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Ontario university or college degree or equivalent
  • Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.
  • English proficiency for graduate certificates 

Tuition Fee

To alway see correct tuition fees
  • International

    15133 CAD/year
    Tuition Fee
    Based on the tuition of 15133 CAD per year during 8 months.
  • National

    4497 CAD/year
    Tuition Fee
    Based on the tuition of 4497 CAD per year during 8 months.

Living costs for Toronto

1502 - 2563 CAD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management
Seneca College


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