Overview

In the Marketing Management program at Seneca Polytechnic you will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills

Throughout this program you will develop the following skills:

Propose marketing plans

Market research

Developing strategic pricing

Formulate budget

Prepare sales presentations

Your Career

When you graduate from this program, these are the types of career options that you can explore:

Account executive

Assistant brand manager

Customer service manager

Sports and entertainment marketing specialist

Marketing/sales/retail manager

Media buyer

Market researcher

Digital marketing manager

Get more details

Visit programme website

Programme Structure

Courses include:

CRM - Process and Patterns

Applied Marketing Research

Financial Aspects of Marketing

Presenting Complex Material

Integrated Marketing Communications

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 8 months

Start dates & application deadlines

Starting 2026-05-05 00:00:00

Apply anytime.
Starting 2026-09-03 00:00:00

Apply anytime.
Starting 2027-01-06 00:00:00

Apply anytime.

More details

Seneca offers admission to students up to the first day of classes. However, applications will not be accepted once a program becomes full.

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Delivered

Blended

Campus Location

North York, Canada

Disciplines

Marketing Management View 8 other Masters in Marketing Management in Canada

Explore more key information

Visit programme website

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Ontario university or college degree or equivalent

Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.

English proficiency for graduate certificates

Degree or diploma (depending on program requirement)

University/college transcripts

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Seneca Polytechnic and/or in Canada, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17458 CAD / year

≈ 17458 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

4884 CAD / year

≈ 4884 CAD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Skills

Your Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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