• Application Deadline
  • 24 months


Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities. 

Students in the Leadership and Innovation in Contemporary Media program from American University in Dubai will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.

Upon completion of the Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program, students will be able to:

  • Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
  • Gain theoretical and practical understanding of emerging media marketing;
  • Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
  • Develop a competitive advantage by exploring new management strategies needed for current media convergence;
  • Gain perspective on the creative potential of emerging media and transmedia;
  • Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture.


At AUD our ultimate goals is to produce well-rounded, employable graduates, equipped with knowledge and experience of the workplace as well as a university degree.

We offer exciting opportunities for undergraduates and graduates looking to gain experience in a variety of different fields such as IT, design, research and business. If you have a desire to learn AND earn in a unique environment. You might be just what we’re looking for.

Programme Structure

Course include:

  • Survey of media landscape
  • New media, new lifestyles: societal impacts of contemporary media
  • Audiences and brands
  • Global media economics
  • Managing the media sector: local vs. global
  • Creative opportunities in contemporary media
  • Managing emerging media
  • Global media leadership

Detailed Programme Facts

  • Deadline and start date We did our best, but couldn't find the next application deadline and start date information online.
  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • All applications for admission to the Graduate program are evaluated by the Graduate Admissions Committee, which consists Of the Graduate
  • Program Director as Chair, a Graduate Faculty members appointed by the
  • Program Director, and one representative Of the Admissions Office. 

Tuition Fee

  • International

    720 EUR/credit
    Tuition Fee
    Based on the original amount of 720 EUR per credit and a duration of 24 months.
  • National

    720 EUR/credit
    Tuition Fee
    Based on the original amount of 720 EUR per credit and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
AED 2,992.50 per credit

Living costs for Dubai

  • 5300 - 9200 AED/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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