Leadership and Innovation in Contemporary Media

American University in Dubai

24 months
1037 EUR/credit
1037 EUR/credit
Tuition fee
Apply date
Start date


The Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) from American University in Dubai should be considered by every media professional looking to understand, predict and manage change, in the constantly evolving media industry.

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Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities. 

Students in the Leadership and Innovation in Contemporary Media program from American University in Dubai will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.

Upon completion of the Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program, students will be able to:

  • Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
  • Gain theoretical and practical understanding of emerging media marketing;
  • Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
  • Develop a competitive advantage by exploring new management strategies needed for current media convergence;
  • Gain perspective on the creative potential of emerging media and transmedia;
  • Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture.


At AUD our ultimate goals is to produce well-rounded, employable graduates, equipped with knowledge and experience of the workplace as well as a university degree.

We offer exciting opportunities for undergraduates and graduates looking to gain experience in a variety of different fields such as IT, design, research and business. If you have a desire to learn AND earn in a unique environment. You might be just what we’re looking for.

Programme Structure

Course include:

  • Survey of media landscape
  • New media, new lifestyles: societal impacts of contemporary media
  • Audiences and brands
  • Global media economics
  • Managing the media sector: local vs. global
  • Creative opportunities in contemporary media
  • Managing emerging media
  • Global media leadership

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


IELTS or TOEFL needed


30 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3 (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79 (required)
PTE admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • An undergraduate degree from an accredited national or regional institutional body, achieving a 3.00 GPA or better in undergraduate study.
  • International TOEFL®or Academic IELTSTM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE.

Tuition Fee

  • International

    1037 EUR/credit
    Tuition Fee
    Based on the original amount of 1037 EUR per credit and a duration of 24 months.
  • National

    1037 EUR/credit
    Tuition Fee
    Based on the original amount of 1037 EUR per credit and a duration of 24 months.

AED 4,200 per credit


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Leadership and Innovation in Contemporary Media M.A.
American University in Dubai


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