Leadership and Innovation in Contemporary Media

Overview

Key facts

Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities. 

Students in the Leadership and Innovation in Contemporary Media program from American University in Dubai will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.

Upon completion of the Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program, students will be able to:

• Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;

• Gain theoretical and practical understanding of emerging media marketing;

• Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;

• Develop a competitive advantage by exploring new management strategies needed for current media convergence;

• Gain perspective on the creative potential of emerging media and transmedia;

• Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture.

Career

At AUD our ultimate goals is to produce well-rounded, employable graduates, equipped with knowledge and experience of the workplace as well as a university degree.

We offer exciting opportunities for undergraduates and graduates looking to gain experience in a variety of different fields such as IT, design, research and business. If you have a desire to learn AND earn in a unique environment. You might be just what we’re looking for.