Studyportals Study cover for Leadership and Innovation in Contemporary Media

Leadership and Innovation in Contemporary Media

M.A.
24 months
Duration
1037 EUR/credit
1037 EUR/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) from American University in Dubai should be considered by every media professional looking to understand, predict and manage change, in the constantly evolving media industry.

Visit the official programme website for more information

Overview

Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities. 

Students in the  Leadership and Innovation in Contemporary Media program from  American University in Dubai will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.

Upon completion of the Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program, students will be able to:

  • Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
  • Gain theoretical and practical understanding of emerging media marketing;
  • Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
  • Develop a competitive advantage by exploring new management strategies needed for current media convergence;
  • Gain perspective on the creative potential of emerging media and transmedia;
  • Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture.

Career

At AUD our ultimate goals is to produce well-rounded, employable graduates, equipped with knowledge and experience of the workplace as well as a university degree.

We offer exciting opportunities for undergraduates and graduates looking to gain experience in a variety of different fields such as IT, design, research and business. If you have a desire to learn AND earn in a unique environment. You might be just what we’re looking for.

Programme Structure

Course include:

  • Survey of media landscape
  • New media, new lifestyles: societal impacts of contemporary media
  • Audiences and brands
  • Global media economics
  • Managing the media sector: local vs. global
  • Creative opportunities in contemporary media
  • Managing emerging media
  • Global media leadership

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • An undergraduate degree from an accredited national or regional institutional body, achieving a 3.00 GPA or better in undergraduate study.
  • International TOEFL®or Academic IELTSTM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE.

Tuition Fee

  • International

    1037 EUR/credit
    Tuition Fee
    Based on the original amount of 1037 EUR per credit and a duration of 24 months.
  • National

    1037 EUR/credit
    Tuition Fee
    Based on the original amount of 1037 EUR per credit and a duration of 24 months.

AED 4,200 per credit

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Leadership and Innovation in Contemporary Media
-
American University in Dubai

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