Leadership and Innovation in Contemporary Media American University in Dubai

Overview

Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities. 

Students in the Leadership and Innovation in Contemporary Media program from American University in Dubai will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.

Learning outcomes

Upon completion of the Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program, students will be able to:

• dentify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
• Gain theoretical and practical understanding of emerging media marketing;
• Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
• Develop a competitive advantage by exploring new management strategies needed for current media convergence;
• Gain perspective on the creative potential of emerging media and transmedia;
• Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture;
• Evaluate and use traditional and contemporary consumer research methods to improve marketing outcomes and design with creative ways of branding;
• Appraise and predict the opportunities and challenges for creating media content impacted by digitization.