Overview
Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities.
Students in the Leadership and Innovation in Contemporary Media program from American University in Dubai will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.
Learning outcomes
Upon completion of the Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program, students will be able to:
- dentify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
- Gain theoretical and practical understanding of emerging media marketing;
- Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
- Develop a competitive advantage by exploring new management strategies needed for current media convergence;
- Gain perspective on the creative potential of emerging media and transmedia;
- Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture;
- Evaluate and use traditional and contemporary consumer research methods to improve marketing outcomes and design with creative ways of branding;
- Appraise and predict the opportunities and challenges for creating media content impacted by digitization.
Programme Structure
Course include:
- Survey of media landscape
- New media, new lifestyles: societal impacts of contemporary media
- Audiences and brands
- Global media economics
- Managing the media sector: local vs. global
- Creative opportunities in contemporary media
- Managing emerging media
- Global media leadership
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- Starting
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Language
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Credits
Delivered
Campus Location
- Dubai, United Arab Emirates
Disciplines
Innovation Management Digital Media Leadership View 13 other Masters in Leadership in United Arab EmiratesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- An undergraduate degree from an accredited national or regional institutional body, achieving a 3.00 GPA or better in undergraduate study.
- International TOEFL®or Academic IELTSTM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at American University in Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.
Tuition Fees
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International Applies to you
Applies to youNon-residents14040 AED / module≈ 14040 AED / module -
Domestic Applies to you
Applies to youCitizens or residents14040 AED / module≈ 14040 AED / module
Additional Details
per course of 3 credits
Living costs
Dubai
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Leadership and Innovation in Contemporary Media.
Available Scholarships
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