Overview

The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. The last 18 months have greatly increased the speed of this evolution. This Masters programme is built around the application and practice of evolving marketing ideas.

With a focus on Data Analytics and Advanced Digital Marketing , students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis tools.

Join the Master of Science in Marketing at the Atlantic Technological University .

Career Pathways

Graduate careers typically include areas such as brand promotion, customer relations, digital marketing, international sales and marketing, market research, online marketing, product development, and strategic marketing.

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Programme Structure

Courses include:

Driving Marketing In SME's

Data Analytics

Research Methods

Omni-Channel Marketing Communications

Advanced Digital Marketing

Innovation & The Entrepreneurial Mindset

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00
- Apply before 2026-05-01 00:00:00 , International

More details

Non-EU Visa requiring applicants: 1st May

Non-EU Non-Visa requiring applicants: 31st July

Language

English

Duolingo English Test

105

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TOEFL^® IBT

80

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PTE Academic

55

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IELTS

6

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4.9/5 student rating

Credits

90 ECTS

Delivered

On Campus

Campus Location

Letterkenny, Ireland

Disciplines

Marketing View 25 other Masters in Marketing in Ireland

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

55

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don’t have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Atlantic Technological University and/or in Ireland, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

14000 EUR / year

≈ 14000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

6300 EUR / year

≈ 6300 EUR / year

Living costs

Letterkenny

Ireland

650 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Pathways

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Letterkenny

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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