Public Relations University of Waikato

Overview

The world of public relations is fast-growing and exciting. Get the versatile communication skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation with the Public Relations course at the University of Waikato.

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations professionals work closely with organisations in the business, government and community sectors, and act as a crucial link with its key stakeholders.

Practical, hands-on learning

The assignments for this subject are highly practical. You’ll plan and deliver an innovative public relations campaign for a real client, take part in a mock media conference, build a website, use social media, create a range of advertisements, and write media releases for print, broadcast and online media. You'll also learn how to organise events, prepare corporate documents and deliver professional speeches.

Career opportunities

• Communications Advisor

• Communications and engagement manager

• Content writer

• Digital and social media manager

• Events and sponsorship manager

• Internal communications advisor

• Marketing and Communications Executive

• Media relations adviser

• Press secretary

• Public Relations Executive