If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.
The Public Relations programme at the University of Waikato practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.
Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.
Practical, hands-on learning
The assignments for this subject are highly practical. You’ll plan and deliver an innovative public relations campaign for a real client, take part in a mock media conference, build a website, use social media, create a range of advertisements, and write media releases for print, broadcast and online media. You'll also learn how to organise events, prepare corporate documents and deliver professional speeches.
- Public relations executive
- Communications advisor/manager
- Community liaison manager
- Content writer
- Digital and social media manager
- Events and sponsorship manager
- Internal communications advisor
- Media relations adviser
- Press secretary
- Sponsorship/fundraising manager
- Stakeholder and engagement manager
Get more detailsVisit official programme website
- Managing Virtual Team Communication
- Leadership, Communication and Transformation
- Sustainable Futures
- Report of an Investigation
- Research Methods in Management Studies
- 12 months
Start dates & application deadlines
- Apply before
- Apply before
120 or 180
DisciplinesInternational Relations Public Relations View 3 other Masters in Public Relations in New Zealand
We are not aware of any academic requirements for this programme.
- Birth certificate, passport and permits
- Evidence of citizenship
- Evidence of any change of name (if your name is different from that on your birth certificate)
- A written statement in support of your application, if applicable
- Evidence of any previous tertiary study
- Proof that you meet the academic entry requirements (Completed International Baccalaureate (IB) Diploma with a minimum of 24 points)
- A recognised bachelors degree with a B/B+ average, and a B/B+ average in a relevant subject if required.
International22212 USD/yearTuition FeeBased on the tuition of 22212 USD per year during 12 months.
National5749 USD/yearTuition FeeBased on the tuition of 5749 USD per year during 12 months.
- Domestic fees: $7,986 - $11,979 per year
- International fees: $30,855 (120 points); $46,285 (180 points)
Living costs for Hamilton
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.