Strategic Communication is a programme from Örebro University designed for students with different subject backgrounds within the wide field of communication. Bringing together different skills, students develop a critical understanding of, and competence to implement, strategic communication. By strategic communication we mean professional communication aimed at satisfying long-term organisational and community goals.
Strategic Communication is designed to produce skills required in the modern communications environment, which demands flexible critical skills and a mastery of strategic storytelling, content production and visual design. It offers core skills that are transferable across the employment sector: sound research practice; clear and effective writing; critical thinking; a good understanding of design; deep understanding of how to use the web and social media for strategic purposes; and communicating with niche groups/markets.
There are many career paths students can choose. There is wide demand for the kinds of skills offered by Strategic Communication among communications firms, in marketing, Public Relations, NGOs, advertising and government institutions, as well as for freelance workers.
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- The one-year Master's programme Strategic Communication comprises 60 credits and leads to a Master's degree with Media and Communications Studies as the main field of study.
- The programme opens with the course Strategic communication - theories, practices, and critiques, 30 credits, which includes theoretical and practical skills training within strategic communication.
- The course Strategic communication - in-depth projects, 30 credits, concludes the programme and contains specialised studies, including an independent project of 15 credits.
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- 12 months
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DisciplinesCommunication Sciences Corporate Communication Strategic Management
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We are not aware of any academic requirements for this programme.
- A Bachelor's degree of at least 180 credits, of which at least 90 credits are for specialised studies in one of the main fields of study media and communication studies, film studies, rhetoric, journalism or business administration.
- In addition, knowledge of English corresponding to the course "English 6" or course "English B" from the Swedish Upper Secondary School is required.
- For more information on how to document your English language qualifications, see University Admissions in Sweden.
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International9053 EUR/yearTuition FeeBased on the original amount of 9053 EUR for the full programme and a duration of 12 months.
EU/EEAFreeTuition FeeBased on the original amount of 0 EUR for the full programme and a duration of 12 months.
Tuition fee, first instalment: 46897 SEK
- Total fee: 93700 SEK
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.