Overview

There are two research streams in our Marketing at The Chinese University of Hong Kong: Quantitative Stream and Behavioural Stream

The quantitative stream of our PhD programme aims to provide students solid training in both empirical and analytical skills in marketing, significant interaction and collaboration with the faculty, and eventually productivity in both independent and co-authored work.

Behavioural stream of marketing PhD focuses on the study of how individuals behave in consumer-related domains. This area draws from cognitive and social psychology, behavioural decision processes, and behavioural economics.

Careers

CUHK Business School offers research-based postgraduate programmes in six different fields. All of which provide students with the opportunity to work in leading international faculties and exchange innovative research ideas with fellow high-calibre students from a range of diverse backgrounds.

Programme Structure

Courses include:

Service Marketing

Human resource management

Operations in service organizations.

China Marketing

Sociocultural Aspects of Marketing

Key information

Duration

Full-time
- 24 months
Part-time
- 36 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-03-31 00:00:00

Language

English

IELTS

6.5

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TOEFL^® IBT

79

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Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing View 12 other Masters in Marketing in Hong Kong (SAR)

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Academic requirements

GPA

Lower Second Class

GRE^®

Required

GMAT

Required

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

79

Schedule TOEFL®

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Other requirements

General requirements

graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or

graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or

completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.

English Proficiency

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Chinese University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

47000 HKD/year

Tuition Fee

Based on the tuition of 47000 HKD per year during 24 months.
National

47000 HKD/year

Tuition Fee

Based on the tuition of 47000 HKD per year during 24 months.

Living costs for Hong Kong

13720 - 23419 HKD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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