M.Sc. On Campus


Umea University

24 months
4522 EUR/year
Tuition fee
Apply date
Start date


This Marketing programme at the Umea University is intended for people who are interested in working with strategic marketing and specializing in consumer behavior and market analysis. After completing the education, you will be able to work with marketing activities are the strategic level.


Key facts

During the first year of the Marketing programme at the Umea University the main focus is on developing the knowledge in marketing through modules in marketing strategy and strategic planning, consumer behavior and market analysis. You will practically apply the knowledge developed during your studies. For example you will take part in developing a marketing plan for a company or an organization. During the first year you will have the opportunity to choose elective courses and internship.

During the second year you are given the opportunity to deepen your knowledge in one other area in the field of business administration. This year also includes a research method module and a module in current trends in business administration research. You will develop your writing, analysis and research skills through writing a master's thesis. During this year it is also possible to study abroad one semester.

Programme Structure

Courses include:

  • Consumer Behavior, Market Analysis and Strategic Decision Making 
  • Alternative A. Elective courses 
  • Current trends and a minor in Accounting/Finance/Management/Business Development 

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A Bachelor's degree (equivalent to a Swedish Kandidatexamen, 180 credits) from an internationally recognised university with a major in Business Administration.
  • Proficiency in English equivalent to Swedish upper secondary course English B/6

Tuition Fee

To alway see correct tuition fees
  • International

    4522 EUR/year
    Tuition Fee
    Based on the tuition of 4522 EUR per year during 24 months.
  • EU/EEA

    Tuition Fee
    Based on the tuition of 0 EUR per year during 24 months.
  • Application fee SEK900 
  • Tuition fee, first instalment SEK46,500 
  • Total fee SEK186,000

Living costs for Umeå

7125 - 11770 SEK /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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