During the first year of the Marketing programme at the Umea University the main focus is on developing the knowledge in marketing through modules in marketing strategy and strategic planning, consumer behavior and market analysis. You will practically apply the knowledge developed during your studies. For example you will take part in developing a marketing plan for a company or an organization. During the first year you will have the opportunity to choose elective courses and internship.
During the second year you are given the opportunity to deepen your knowledge in one other area in the field of business administration. This year also includes a research method module and a module in current trends in business administration research. You will develop your writing, analysis and research skills through writing a master's thesis. During this year it is also possible to study abroad one semester.
Get more detailsVisit official programme website
- Consumer Behavior, Market Analysis and Strategic Decision Making
- Alternative A. Elective courses
- Current trends and a minor in Accounting/Finance/Management/Business Development
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
- Apply before , National
DisciplinesEconomics Family & Consumer Science Marketing View 3 other Masters in Family & Consumer Science in Sweden
We are not aware of any academic requirements for this programme.
- A Bachelor's degree (equivalent to a Swedish Kandidatexamen, 180 credits) from an internationally recognised university with a major in Business Administration.
- Proficiency in English equivalent to Swedish upper secondary course English B/6
International4522 EUR/yearTuition FeeBased on the tuition of 4522 EUR per year during 24 months.
EU/EEAFreeTuition FeeBased on the tuition of 0 EUR per year during 24 months.
- Application fee SEK900
- Tuition fee, first instalment SEK46,500
- Total fee SEK186,000
Living costs for Umeå
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 6 months
Check the official programme website for potential updates.