Studyportals

Communication Science - Persuasive Communication

University of Amsterdam

M.Sc.
12 months
Duration
16335 EUR/year
2143 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Communication Science - Persuasive Communication from University of Amsterdam addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication.  

Overview

Why study Persuasive Communication?

In this Communication Science - Persuasive Communication from University of Amsterdam, you will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of consumer and health-related behaviour.  

By using the latest scientific insights, you will learn how and under which conditions communication can be used as a strategic tool to inform and influence people. Particular attention is paid to communication through new media and technologies, including interactive and social media.

This track teaches you how to systematically develop and evaluate marketing and health communication messages and campaigns in a rapidly changing digital society. You will learn how people use media to fulfil their needs and how you can target your audience, choose appropriate channels and tools, use new media in an innovative way and evaluate the success of your messages and campaigns. 

Next to a firm theoretical base, we also closely collaborate with professionals in the field to assure an excellent preparation for your professional life. It is a fascinating and creative track with highly qualified and enthusiastic lecturers who provide students with the skills they need for a successful career in the communication departments of advertising, marketing or health organisations. 

Programme Structure

Courses include:
  • Advancing and Building Communication Science Theory
  • Experimentation in the Social Sciences
  • Research & Data Ethics
  • Restricted-choice electives: Substantive coursework
  • Restricted-choice electives: Methodological coursework
  • Content Analysis
  • Survey Design
  • Evaluating Academic Research
  • Participation ASCOR Research 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

60 ECTS

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
100 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • Academic Bachelor's or Master's degree
  • Bachelor's curriculum and attended courses
  • English language proficiency

Tuition Fee

  • International

    16335 EUR/year
    Tuition Fee
    Based on the original amount of 16335 EUR per year and a duration of 12 months.
  • EU/EEA

    2143 EUR/year
    Tuition Fee
    Based on the original amount of 2143 EUR per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Communication Science - Persuasive Communication
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University of Amsterdam

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