Studyportals

Business and Management - Marketing

Uppsala University

M.Sc.
24 months
Duration
9278 EUR/year
Free
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

 The Master Programme in Business and Management - Marketing at Uppsala University gives you these skills offers in-depth study in the field, preparing you for a central role in creating, capturing, communicating and sustaining value - whether you work for a company or organisation, become an entrepreneur or continue your academic career.

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Overview

 The Master Programme in Business and Management - Marketing at Uppsala University gives you these skills is designed to provide you with the analytical and critical thinking skills you'll need to overcome challenges in consumer and industrial markets - and to understand marketing from a service perspective. You'll learn to present your results and conclusions in a convincing manner, you'll build a foundation in classical theory as well as current research in the field - and you'll have extensive opportunities to put that theory into practice.

In this specialisation, practical experience and cutting-edge research come together and contributes to a deeper knowledge of the context that conditions the management and planning of marketing and prepare you for meeting the growing demand of the global job market.

Career

Your specialisation in marketing offers both a solid theoretical and practical foundation in the field - giving you the ability to analyse and manage current industry challenges and preparing you for a number of roles after graduation. You might choose to work as a manager, marketer or business analyst for an organisation, become an entrepreneur or continue your academic career.

Programme Structure

Courses include:

  • Business Analysis and Managerial Action
  • The Global Firm
  • Consumer Marketing
  • Scientific Methods in Business Research
  • Markets and Marketing
  • Service Logic in Marketing
  • Business to Business Marketing
  • Leadership

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university. Also required is 90 credits in business studies.
  • All applicants need to verify English language proficiency that corresponds to English studies at upper secondary (high school) level in Sweden ("English 6").
  • Students are selected based on: GMAT test result; Higher education credits (maximum 285 credits)

Tuition Fee

  • International

    9278 EUR/year
    Tuition Fee
    Based on the original amount of 18556 EUR for the full programme and a duration of 24 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the original amount of 0 EUR for the full programme and a duration of 24 months.
  • Application Fee: SEK 900
  • Tuition fee, first semester: SEK 50000
  • Tuition fee, total: SEK 200000

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business and Management - Marketing
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Uppsala University

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