Business and Management - Marketing Uppsala University

Overview

 The Master Programme in Business and Management - Marketing at Uppsala University gives you these skills is designed to provide you with the analytical and critical thinking skills you'll need to overcome challenges in consumer and industrial markets - and to understand marketing from a service perspective.

You'll learn to present your results and conclusions in a convincing manner, you'll build a foundation in classical theory as well as current research in the field - and you'll have extensive opportunities to put that theory into practice.

In this specialisation, practical experience and cutting-edge research come together and contributes to a deeper knowledge of the context that conditions the management and planning of marketing and prepare you for meeting the growing demand of the global job market.

Career

Your specialisation in marketing offers both a solid theoretical and practical foundation in the field - giving you the ability to analyse and manage current industry challenges and preparing you for a number of roles after graduation. 

You might choose to work as a manager, marketer or business analyst for an organisation, become an entrepreneur or continue your academic career.