Studyportals placeholder

Business and Management - Marketing, M.Sc.

  • Application Deadline
  • 24 months
Companies and organisations today must be able to deal with what is happening globally. This requires individuals who have knowledge of management, strategy, decision-making and business intelligence. The Master Programme in Business and Management - Marketing at Uppsala University gives you these skills.


The Master Programme in Business and Management - Marketing is characterised by innovative thinking and progress where the teaching reflects the cutting edge research carried out at the Department of Business Studies at Uppsala University. This is a two-year programme with the opportunity to finish your studies after the first year.

Marketing plays a central role in creating, capturing, communicating and sustaining value for organisations and private individuals. By understanding customer needs, companies can provide customers with innovative solutions. Should you choose Marketing as your specialisation you will learn, amongst other things, how customers use information and make active choices, how companies interact with each other on strategies for the development of new products, as well as how different choices affect customer relations and other marketing efforts. The specialisation aims to educate analytically skilled employees with a special ability to face challenges in consumer markets, industrial markets and to provide a service perspective on marketing.

  • First year

During the first year you will take courses that are common for all participants, as well as courses that are specific to the specialisation in Marketing.

  • Second year

During the third semester, you have the opportunity to undertake an internship at a commercial company or an organisation. If you choose to take elective courses instead, there is the opportunity of a single term international exchange to study at one of our partner universities around the world. You also have the option to choose elective courses at Uppsala University. In the fourth and last semester, you will write a 30 credit Master's thesis where you will go more in-depth within a particular area of the specialisation in Marketing.


Towards the end of the two-year programme, you will have developed a solid theoretical and practical foundation in marketing and an analytical ability to manage current marketing related challenges – whether you choose a career as a manager, marketer or business analysts. The programme also lays a good foundation for further research studies.

Programme Structure

Courses include:

  • Business Analysis and Managerial Action
  • The Global Firm
  • Consumer Marketing
  • Scientific Methods in Business Research
  • Markets and Marketing
  • Service Logic in Marketing
  • Business to Business Marketing
  • Leadership

              Detailed Programme Facts

              • Programme intensity Full-time
                • Full-time duration 24 months
              • Credits
                120 credits; alternative credits
              • Languages
                • English
              • Delivery mode
                On Campus

              English Language Requirements

              • Minimum required score:


                The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                Schedule IELTS
              • Minimum required score:


                The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

                Schedule TOEFL®
              • Minimum required score:


                The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

                Schedule TOEFL®

              General Requirements

              • A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university. Also required is 90 credits in business studies.
              • All applicants need to verify English language proficiency that corresponds to English studies at upper secondary (high school) level in Sweden ("English 6").
              • Students are selected based on: GMAT test result; Higher education credits (maximum 285 credits)

              Tuition Fee

              • International

                9708 EUR/year
                Tuition Fee
                Based on the original amount of 19410 EUR for the full programme and a duration of 24 months.
              • EU/EEA

                Tuition Fee
                Based on the original amount of 0 EUR for the full programme and a duration of 24 months.
              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
              • Application Fee: SEK 900
              • Tuition fee, first semester: SEK 50000
              • Tuition fee, total: SEK 200000

              Living costs for Uppsala

              • 7620 - 12070 SEK/month
                Living Costs

              The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


              Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

              The Global Study Awards: get funded with up to £10,000 to study abroad

              Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


              Did you know you can compare your wishlisted programmes with our new Comparison tool?