Marketing (Executive) Technological University Dublin

Overview

The MSc in Marketing (Executive) at Technological University Dublin is an esteemed conversion programme tailored for individuals holding degrees in fields outside of business. This course is particularly beneficial for those with backgrounds in science, engineering, technology, social sciences, or the arts, who aspire to pivot their careers towards the dynamic realm of marketing. The programme is designed to provide an intensive learning experience, enabling students to grasp the fundamental principles of marketing that drive business success.

Why Marketing (Executive) at Technological University Dublin?

Technological University Dublin boasts an excellent reputation in the educational landscape, attracting a diverse cohort of students from various universities both locally and internationally. The university's commitment to high academic standards ensures that students engage in a rigorous curriculum, fostering both personal and professional growth. With a focus on practical learning, students benefit from state-of-the-art facilities and opportunities for collaboration with industry leaders, enhancing their employability in the competitive job market.

Tuition Fee Breakdown

The tuition fees for the MSc in Marketing (Executive) are structured as follows:

• International Students: €13,500 per year
• European Students: €10,000 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is thoughtfully structured over two semesters, with a strong emphasis on both foundational business knowledge and specialised marketing skills. In the first semester, students cover essential modules, including:

• Management
• Marketing
• Finance
• Marketing Communications

During the second semester, the focus shifts to advanced marketing topics, such as:

• Marketing Metrics
• Strategic Management
• Online Marketing

Students will also delve into specific areas of marketing, selecting from options like Business-to-business Marketing, Management of Sales, International Marketing, Services Marketing, and Communications and Society. A key component of the programme is the completion of a primary research dissertation, which allows students to explore contemporary marketing issues in-depth, supported by an academic supervisor throughout the research process.

Careers with Marketing (Executive)

Graduates of the MSc in Marketing are highly sought after by leading companies across various sectors. Alumni have secured positions in renowned organisations such as Microsoft, Google, LinkedIn, and Facebook in marketing roles. Additionally, local firms in the marketing and media industries actively recruit graduates for roles including account managers, brand managers, and customer analysts. Many graduates have also gained entry into prestigious graduate programmes, such as the Jameson Graduate Programme and Enterprise Ireland’s Graduate Programme, highlighting the strong career prospects available upon completion of this course.