Marketing Management (MiMM), M.A. | University of St. Gallen (HSG) | Sankt Gallen, Switzerland
18 months
6824 EUR/year
2930 EUR/year
Tuition fee
Apply date
Start date


Students in the Marketing Management (MiMM) programme at the University of St. Gallen (HSG) identify challenges and the need for action from the viewpoint of customers and the market and are able to adopt other entrepreneurial perspectives. 


Students in the Marketing Management (MiMM) programme at the University of St. Gallen (HSG) are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.


  • conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).
  • are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.
  • are well-versed in dealing with (digital) media.
  • combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.
  • gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.
  • have learnt to tackle new things in a spirit of personal responsibility.
  • formulate clear consequences.

Career Perspectives

Soundly acquired knowledge and new combinable skills (analytical and conceptual skills, instrumental knowledge) and the practised basic approach (market orientation and responsible action in practice) are an indispensable necessity for success in the world of work that is changing ever more rapidly.

Programme Structure

Courses include:

  • Machine Learning for Marketers

  • Judgement and Decision Making

  • Exploring Consumer Culture trough Qualitative Methods
  • Action Learning in Retail Marketing
  • Buyer Psychology
  • Clean Energy  Marketing
  • Web Data and Digital Analytics

Key information


  • Full-time
    • 18 months

Start dates & application deadlines


English, German




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

If you have one of the following degrees, then you can apply directly for the Master's program:

  • University Bachelor's degree in a similar subject
  • A degree is considered to be similar if at least 30 ECTS credit points have been awarded in law subjects.
  • Consecutive university Master's degree
  • Bachelor's and Master's Degree programs must have been completed in the same discipline (consecutively) and amount to at least 270 ECTS credit points together. You must provide evidence that you have taken 30 ECTS credit points in law subjects over the entire course.
The following criteria will be assessed in the selection process:
  • average grade
  • study qualification test (optional)
  • university and curriculum of the degree program
  • extracurricular activities an
  • written and an oral examination before being admitted
  • intercultural mobility
  • letter of motivation

Tuition Fee

To alway see correct tuition fees
  • International

    6824 EUR/year
    Tuition Fee
    Based on the tuition of 3412 EUR per semester during 18 months.
  • National

    2930 EUR/year
    Tuition Fee
    Based on the tuition of 1465 EUR per semester during 18 months.

Tuition fee

  • CHF 1429 - National
  • CHF 3329 - International

Living costs for St. Gallen

1540 - 2130 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management (MiMM)
University of St. Gallen (HSG)
Marketing Management (MiMM)
University of St. Gallen (HSG)


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