Marketing Management (MiMM)

Overview

Students in the Marketing Management (MiMM) programme at the University of St. Gallen (HSG) are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.

Graduates 

• conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).

• are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.

• are well-versed in dealing with (digital) media.

• combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.

• gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.

• have learnt to tackle new things in a spirit of personal responsibility.

• formulate clear consequences.

Career Perspectives

Soundly acquired knowledge and new combinable skills (analytical and conceptual skills, instrumental knowledge) and the practised basic approach (market orientation and responsible action in practice) are an indispensable necessity for success in the world of work that is changing ever more rapidly.