Overview

Students in the Marketing Management (MiMM) programme at the University of St. Gallen (HSG) are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.

Graduates:

conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).

are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.

are well-versed in dealing with (digital) media.

combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.

gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.

have learnt to tackle new things in a spirit of personal responsibility.

formulate clear consequences.

Programme Structure

Courses include:

Machine Learning for Marketers
Judgement and Decision Making

Exploring Consumer Culture trough Qualitative Methods

Action Learning in Retail Marketing

Buyer Psychology

Clean Energy Marketing

Web Data and Digital Analytics

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2027-09-15 00:00:00
- Apply before 2027-03-31 00:00:00

Language

English, German

Credits

90 ECTS

Delivered

On Campus

Campus Location

St. Gallen, Switzerland

Disciplines

Marketing Management Studies Marketing Management View 7 other Masters in Marketing in Switzerland

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

If you have one of the following degrees, then you can apply directly for the Master's program:

University Bachelor's degree in a similar subject
A degree is considered to be similar if at least 30 ECTS credit points have been awarded in law subjects.
Consecutive university Master's degree
Bachelor's and Master's Degree programs must have been completed in the same discipline (consecutively) and amount to at least 270 ECTS credit points together. You must provide evidence that you have taken 30 ECTS credit points in law subjects over the entire course.

The following criteria will be assessed in the selection process:

average grade
study qualification test (optional)
university and curriculum of the degree program
extracurricular activities an
written and an oral examination before being admitted
intercultural mobility
letter of motivation

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of St. Gallen (HSG) and/or in Switzerland, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

6658 CHF / year

≈ 6658 CHF / year
Domestic Applies to you

Applies to you

Citizens or residents

2858 CHF / year

≈ 2858 CHF / year

Living costs

Sankt Gallen

Switzerland

1540 - 2130 CHF / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

http://funding.unisg.ch/

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management (MiMM).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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