• Application Deadline
  • 15 months
    Duration
Strategic Design course at POLI.design – Milan (Italy) is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non profit organizations, etc.) generate and develop to create value.

About

It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. 

It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.

The Strategic Design programme from POLI.design – Milan (Italy) aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product-system. The Specializing Master aims to produce experts and consultants capable of carrying out a design and management role in the innovation process of the product-system. 

In particular, the programme proposes training on integration of product, services and communication components and developing specific skills aimed at improving the overall process quality (that is, production methods and contexts) and that of the results (that is, that of the actual and perceived quality) that set the cultural identity characteristics, sensoriality a sustainability of the designed solutions.

These solution thereby distinguish themselves for their ability to combine product quality with that of their environment and the social forms that create them.

Employment prospects

The placement identifies two main macro-professional profiles: “innovation and design specialists” (marketing directors, R&D managers, industrial designers and product engineers, services and multimedia solutions designers) and “integrators of innovative and design processes” (design managers, design directors, project managers, product managers, retail managers, brand managers, consultants for product-system innovation).

Programme Structure

Modules include:

  • Strategic design
  • Service design
  • Design tools
  • Product service system design
  • Design culture
  • Strategic and operative marketing
  • Project management
  • Entrepreneurship
  • Corporate strategy
  • Design strategy
  • Innovation management
3 partial exemptions of 25%

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 15 months
  • Credits
    61 CFU alternative credits
    Equivalent to 61 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

General Requirements

The Specializing Master is reserved to candidates with a university Diploma or a Bachelor or a Master of Science in engineering, architecture, industrial design, economics, social and human sciences, that have gained a certain degree of work experience and who intend on enriching their professional careers by working on the border between the design and management fields.   As for candidates who graduated abroad, equivalent study titles in their respective educational institutions will be considered.

Tuition Fee

  • International

    11196 EUR/year
    Tuition Fee
    Based on the original amount of 14000 EUR for the full programme and a duration of 15 months.
  • EU/EEA

    11196 EUR/year
    Tuition Fee
    Based on the original amount of 14000 EUR for the full programme and a duration of 15 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
+ 500 euro Politecnico di Milano registration fee

Living costs for Milano

  • 850 - 1450 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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