It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models.
It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.
The Strategic Design programme from POLI.design – Milan (Italy) aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product-system. The Specializing Master aims to produce experts and consultants capable of carrying out a design and management role in the innovation process of the product-system.
In particular, the programme proposes training on integration of product, services and communication components and developing specific skills aimed at improving the overall process quality (that is, production methods and contexts) and that of the results (that is, that of the actual and perceived quality) that set the cultural identity characteristics, sensoriality a sustainability of the designed solutions.
These solution thereby distinguish themselves for their ability to combine product quality with that of their environment and the social forms that create them.
The placement identifies two main macro-professional profiles: “innovation and design specialists” (marketing directors, R&D managers, industrial designers and product engineers, services and multimedia solutions designers) and “integrators of innovative and design processes” (design managers, design directors, project managers, product managers, retail managers, brand managers, consultants for product-system innovation).
You can apply until:
Always verify the dates on the programme website. programme website.
The Specializing Master is reserved to candidates with a university Diploma or a Bachelor or a Master of Science in engineering, architecture, industrial design, economics, social and human sciences, that have gained a certain degree of work experience and who intend on enriching their professional careers by working on the border between the design and management fields. As for candidates who graduated abroad, equivalent study titles in their respective educational institutions will be considered.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check the programme website for information about funding options.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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