Food Media

Overview

In this Food Media  program at Centennial College , students will develop the skills and tools necessary to advertise and market their own food product or service through a focus on the entrepreneurial use of personalized branding and marketing.

Students will also be able to identify the target market audience, design and deliver creative messages and negotiate for the appropriate media product to achieve the desired communication and presentation results.Using their creative skills and food knowledge, graduates will harness the power of the media to deliver messages to attract revenue-generating streams and opportunities.This graduate certificate program is delivered in intensive, three-day format (Saturday, Sunday, and Monday) per week for the flexibility of the working professional.

Program Highlights  

• Program graduates will be equipped with the skills to identify and implement entrepreneurial opportunities in a food media-related field such as food image and brand specialist, freelance food writer, marketing specialist, food segment producer, and entertainment and lifestyle professional.

• Additionally, graduates can find employment in both the public and private sectors, including advertising and marketing communications media agencies, healthcare and educational institutions, not-for-profit organizations, newspapers and magazines, television and radio broadcasting companies and other media-based industries such as out-of-home marketing communications and trade promotions.

Career Outlook

• Freelance Food Writer

• Food Stylist Editor

• Food Stylist Specialist

• Food Blogger

• Blog Editor

• Food Segment Producer