Overview

Programme Aims

This Marketing Management programme at The Hong Kong Polytechnic University enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.

Features

Equips students with sound knowledge and skills in marketing and related areas
Offers a comprehensive range of marketing electives
Covers applied marketing and leading-edge marketing practices and issues

Characteristics

The programme provides an in-depth marketing context in which students have the opportunity to develop knowledge and skills in specialist areas of marketing activity. The breadth of the specialties can be strengthened through a wide range of marketing elective subjects. As members of the largest marketing faculty in Hong Kong, our staff pursue a full range of specialisations and research interests.

Programme Structure

Courses include:

Consumer Behaviour

International Management

Marketing Management

Brand Management

Business to Business Marketing

E-Commerce

Marketing Management in China

Marketing Strategy

Promotion & Advertising

Key information

Duration

Full-time
- 18 months
Part-time
- 30 months
- Flexible

Start dates & application deadlines

Starting 2026-08-01 00:00:00
- Apply before 2026-04-30 00:00:00

Language

English

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6

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Credits

31 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing Management

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

As for the Master's degree or Postgraduate Diploma, the basic requirement is a Bachelor's degree from an institution that is recognised by PolyU.

Applications will be considered on the basis of the information (such as academic achievements, professional qualifications and work experience) provided in the application.

You may be required to attend an interview and/or test.

Departments will consider applications on a rolling basis until places are filled.

Some programmes will receive applications in two rounds

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Hong Kong Polytechnic University and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

235600 HKD / year

≈ 235600 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

235600 HKD / year

≈ 235600 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Characteristics

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hong Kong

Funding

Scholarships Information

Available Scholarships

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