Overview

This Advanced Marketing Management course from Lancaster University is ideal for driven and ambitious marketing students and marketing professionals who already completed an undergraduate degree in Marketing and may have relevant work experience.

This programme transforms how you think and practice strategic marketing management, and it equips you to challenge assumptions, navigate complexity, and drive meaningful marketing innovation.

The programme has a specialist, innovative curriculum that reflects the latest advances in marketing research. Through real-world case studies, interactive sessions, and a focus on developing strategic thinking, you will build a robust portfolio of professional skills to complement your academic knowledge. The programme will ensure your ideas and decisions are backed by strategic thinking and real-world applicability.

Career opportunities:

MSc Advanced Marketing Management equips you with the advanced knowledge and skills needed to secure senior and leadership positions across a range of marketing roles in the UK and internationally.

Typical career destinations for graduates of this programme include:

Marketing Strategy Manager (in-house)
Retail Marketing Manager
Global Marketing Strategy Analyst
Brand Portfolio Strategist
PR and Communications Manager
Sponsorship and Brand Partnerships Manager
Advertising Account Director
Corporate Responsibility and Brand Ethics Manager
Product Marketing Manager
Senior Marketing Communications Manager.

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Programme Structure

Courses include:

Advanced Marketing Management Dissertation
Consumer Behaviour Insights and Engagement
Digital Marketing Strategy
Global Marketing Management
Innovation in Brand and Product Marketing
Marketing Insights and Research Skills
Strategic Marketing Communications
Strategic Thinking and Responsibility

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-10-03 00:00:00

Apply anytime.

Language

English

TOEFL^® IBT

87

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PTE Academic

58

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Lancaster, United Kingdom

Disciplines

Marketing Management View 75 other Masters in Marketing Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

87

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

2:2 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level. We welcome students with marketing experience gained within a degree in Marketing or a related Business Management degree, or practically within industry.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30000 GBP / year

≈ 30000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16270 GBP / year

≈ 16270 GBP / year

Living costs

Lancaster

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Advanced Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Lancaster

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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