Overview

Key facts

The Global Business and Marketing programme of the Hong Kong Metropolitan University helps students strengthen their analytical and communication skills, and the ability to develop and make use of opportunities in an international business environment. Combining marketing and global business knowledge, MGBMF prepares graduates for professional and managerial positions across the marketing spectrum.

Programme Intended Learning Outcomes

Demonstrate a comprehensive understanding and critically evaluate the contemporary marketing and global business issues using relevant theories and practices.

Apply global transferrable skills in international business and marketing to address opportunities and problems faced by global organisations.

Integrate theoretical and practical applications across functional business areas in ever-changing marketing and international business environment.

Apply knowledge and skills needed in developing socially responsible and ethnical strategies to deal with dynamic marketing and international business environment.

Programme Structure

Courses include:

International Management Strategy

International Marketing Strategy

Management Issues for Global Managers

Contemporary Issues in Marketing

Applied Business Project

Strategy

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months
- Flexible

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-05-31 00:00:00 , International
- Apply before 2026-07-31 00:00:00 , National

Language

English

IELTS

6

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TOEFL^® IBT

79

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Credits

60 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Business Administration Marketing International Business View 12 other Masters in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Book an IELTS test now!

TOEFL^® IBT

79

Schedule TOEFL®

Start preparing for IELTS with Free Practice Tests.

Other requirements

General requirements

Recognized degree in a business-related area (or its equivalent); OR

A recognized degree in a non-business area (or its equivalent), plus at least three years of supervisory/managerial experience.

Applicants must meet the following English language proficiency requirements if their Bachelor’s Degrees or equivalent qualification did not adopt English as the medium of instruction

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Hong Kong Metropolitan University and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

288265 HKD/year

Tuition Fee

Based on the tuition of 288265 HKD per year during 12 months.
National

288265 HKD/year

Tuition Fee

Based on the tuition of 288265 HKD per year during 12 months.

$230,580 (Part-time)

Living costs for Hong Kong

13720 - 23419 HKD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Global Business and Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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