M.A. On Campus

Bilingual Corporate Communication

The Hong Kong Polytechnic University

18 months
656 USD/credit 13120 USD/year
463 USD/credit 9260 USD/year
Tuition fee
Apply date
Start date


MA in Bilingual Corporate Communication (MABCC) at The Hong Kong Polytechnic University aims to draw upon the strengths of CBS in language-mediated communication (LMC), sign-mediated communication (SMC), bilingual & cross-cultural communication as well as China studies to cultivate and equip students with attributes that are essential for a successful career in corporate communication.


These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.


Graduates of Bilingual Corporate Communication (MABCC) at The Hong Kong Polytechnic University programme are expected to have:

Professional Competence

  • a good understanding of the internal workings of LMC and SMC;
  • a good sense of the within-culture and between-culture communicative norms and practices of the region; and
  • a good knowledge of corporate expressiveness and corporate communication functions such as stakeholders relations, corporate-identity building and corporate branding.

Strategic Thinking

  • a good grip of the intricacies related to LMC/SMC conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.

Lifelong Learning Capability

  • the ability to develop high-quality oral and written corporate messages in both Chinese and English; and
  • the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.

Programme Structure

Courses include:

  • Corporate Communication: Past and Present
  • Communication in Multicultural and Multilingual Contexts
  • Bilingualism: First Principles
  • Symbolism and Corporate Communication
  • Advanced Bilingual Workshop for Verbal and Non-verbal Corporate Communication
  • Advanced Bilingual Workshop for Written Corporate Communication
  • Glocalization and Media Communication
  • Professional seminar: Practices and Challenges
  • Strategic Corporate Communication
  • MABCC Supervised Project

Key information


  • Full-time
    • 18 months
  • Part-time
    • 30 months

Start dates & application deadlines


30 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • As for the Master's degree or Postgraduate Diploma, the basic requirement is a Bachelor's degree from an institution that is recognised by PolyU. 

Tuition Fee

To alway see correct tuition fees
  • International

    13120 USD/year
    Tuition Fee
    Based on the tuition of 656 USD per credit during 18 months.
  • National

    9260 USD/year
    Tuition Fee
    Based on the tuition of 463 USD per credit during 18 months.
  • HK$ 3600 per credit - local
  • HK$ 5100 per credit - non-local

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Bilingual Corporate Communication
The Hong Kong Polytechnic University


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