Bilingual Corporate Communication

The Hong Kong Polytechnic University

Overview

These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.

Characteristics

Graduates of Bilingual Corporate Communication (MABCC) at The Hong Kong Polytechnic University programme are expected to have:

Professional Competence

• a good understanding of the internal workings of LMC and SMC;
• a good sense of the within-culture and between-culture communicative norms and practices of the region; and
• a good knowledge of corporate expressiveness and corporate communication functions such as stakeholders relations, corporate-identity building and corporate branding.

Strategic Thinking

• a good grip of the intricacies related to LMC/SMC conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.

Lifelong Learning Capability

• the ability to develop high-quality oral and written corporate messages in both Chinese and English; and
• the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.