The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.
The MSc in Marketing & Creativity fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance (both cultural and individual), as well as develop your own cognitive flexibility, fluency of ideas and agility. Moreover, the programme will teach you how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems.
The programme adopts a case- and project-based teaching model, as we strongly believe that the hands-on, 'Not By The Book' approach will best prepare our students for future marketing jobs.
The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars in collaboration with corporate partners, case studies, direct experience in emerging markets, class discussions and guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their new learnings to real-life companies and assignments.
Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.
The combination of a unique programme focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
This programme is well suited for individuals who are looking to progress and work in a strategic and innovative, solution-seeking setting, where both creativity and analytics are needed on a daily basis to address various business challenges.
The programme has excellent employability statistics:
- 67% of our graduates are employed before graduation
- 98% are employed within 3 months of graduation
- €46,400 worldwide average salary within 12 months of graduation
(Based on Class of 2018)
Our top three graduate job titles are: Marketing Manager, Brand Manager, Project Manager
Nevertheless, you can find our graduates working in a variety of different job functions at national and international level, such as: Brand Management, Marketing Management, Product Management, Digital Marketing, Account Management, Consultancy, Business Development, Innovation, Strategy, Project Management, E-Commerce, Entrepreneurship, etc.
In companies such as: Google, L’Oreal, Pfizer, Amazon, Kantar, MasterCard, Landor, LVMH, IBM, Hearst and LEGO.
ESCP Business School is Multi-Accredited: AACSB, EQUIS,EFMD MBA, EFMD EMBA.
This programme is accredited as a Master of Sciences (MSc) by the French Conférence des Grandes Écoles.
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- Art & Science of Creativity
- Creative Thinking
- Introduction to Creativity Marketing
- Consumers & Consumer Value
- Branding and the Creation of Value
- Integrated Marketing Communications
- Strategic Marketing Plan
- Global Issues in Marketing
- Digital Marketing & Social Media
- Managing for Social Impact
- Finance for Marketers
- Understanding the Marketplace
- Statistics for Marketers
- Creative Analytics
- Selling & Distribution
- Breakthrough strategies
- Research Methods
Two specialisation tracks: Fashion & Luxury OR Digital Transformation & Entrepreneurship
Integrated practical Projects: L’Oreal ‘Big Picture’ Project (1 week) | Creative Seminars (10-15 different companies) | Company Consultancy Projects (6-8 weeks) | Company Consultancy Project (6-8 weeks) | Minimum 4-month Professional Placement (full-time job / internship)
Check out the full curriculumVisit official programme website
- 18 months
Start dates & application deadlines
- Apply before
DisciplinesMarketing Management, Organisation & Leadership Digital Marketing View 50 other Masters in Marketing in France
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- Bachelor or master degree in any discipline (preferably 240 ECTS)
- A minimum of 18 months of relevant, full-time professional work experience (can also include internships, voluntary work and part-time job equivalents) in a customer-related activity such as sales, marketing, retail, service or creative industries
- Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer
- Motivation letter
- Advanced English level: C1
This programme is aimed at young professionals with 1.5 to 8 years of working experience, who want to fast-track their marketing career
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International14333 GBP/yearTuition FeeBased on the original amount of 21500 GBP for the full programme and a duration of 18 months.
EU/EEA14333 GBP/yearTuition FeeBased on the original amount of 21500 GBP for the full programme and a duration of 18 months.
There is also a non-refundable application fee of EUR130 for all applicants.
The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.
With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers. Currently we offer three scholarship categories, all worth up to £5,000:
- Marketing Excellence
- Access Opportunity
- Sustainability & Social Impact
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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This programme is taught in different countries. Which country are you interested in?
- United Kingdom
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Apply and win up to €10000 to cover your tuition fees.