Studyportals Study cover for Marketing and Creativity

Marketing and Creativity 

ESCP Business School

M.Sc. On Campus
18 months
Duration
14333 GBP/year
14333 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

A strategic and innovative Marketing and Creativity programme from ESCP Business School that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills. The programme starts in London in January each year and is aimed at individuals with 1.5 to 8 years of work experiences.

Visit the official programme website for more information

Overview

The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.

The MSc in Marketing & Creativity fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance (both cultural and individual), as well as develop your own cognitive flexibility, fluency of ideas and agility. Moreover, the programme will teach you how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems.

The programme adopts a case- and project-based teaching model, as we strongly believe that the hands-on, 'Not By The Book' approach will best prepare our students for future marketing jobs.

The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars in collaboration with corporate partners, case studies, direct experience in emerging markets, class discussions and guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their new learnings to real-life companies and assignments.

Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.

The combination of a unique programme focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

Careers

This programme is well suited for individuals who are looking to progress and work in a strategic and innovative, solution-seeking setting, where both creativity and analytics are needed on a daily basis to address various business challenges.

The programme has excellent employability statistics:

  • 67% of our graduates are employed before graduation
  • 98% are employed within 3 months of graduation
  • €46,400 worldwide average salary within 12 months of graduation

(Based on Class of 2018)

Our top three graduate job titles are: Marketing Manager, Brand Manager, Project Manager

Nevertheless, you can find our graduates working in a variety of different job functions at national and international level, such as: Brand Management, Marketing Management, Product Management, Digital Marketing, Account Management, Consultancy, Business Development, Innovation, Strategy, Project Management, E-Commerce, Entrepreneurship, etc.

In companies such as: Google, L’Oreal, Pfizer, Amazon, Kantar, MasterCard, Landor, LVMH, IBM, Hearst and LEGO.

Accreditation

ESCP Business School is Multi-Accredited: AACSB, EQUIS,EFMD MBA, EFMD EMBA.

This programme is accredited as a Master of Sciences (MSc) by the French Conférence des Grandes Écoles.

Programme Structure

Courses include:

  • Art & Science of Creativity 
  • Creative Thinking 
  • Introduction to Creativity Marketing 
  • Consumers & Consumer Value 
  • Branding and the Creation of Value 
  • Integrated Marketing Communications 
  • Strategic Marketing Plan 
  • Global Issues in Marketing 
  • Digital Marketing & Social Media 
  • Managing for Social Impact 
  • Finance for Marketers 
  • Understanding the Marketplace 
  • Statistics for Marketers 
  • Creative Analytics 
  • Selling & Distribution 
  • Breakthrough strategies 
  • Research Methods

Two specialisation tracks: Fashion & Luxury OR Digital Transformation & Entrepreneurship

Integrated practical Projects: L’Oreal ‘Big Picture’ Project (1 week) | Creative Seminars (10-15 different companies) | Company Consultancy Projects (6-8 weeks) | Company Consultancy Project (6-8 weeks) | Minimum 4-month Professional Placement (full-time job / internship)

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
100
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7
Start practicing IELTS today!

Credits

90 ECTS

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
100
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7
Start practicing IELTS today!

Other requirements

General requirements

  • Bachelor or master degree in any discipline (preferably 240 ECTS)
  • A minimum of 18 months of relevant, full-time professional work experience (can also include internships, voluntary work and part-time job equivalents) in a customer-related activity such as sales, marketing, retail, service or creative industries
  • Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer
  • Motivation letter
  • Advanced English level: C1

Work experience

This programme is aimed at young professionals with 1.5 to 8 years of working experience, who want to fast-track their marketing career

Tuition Fee

  • International

    14333 GBP/year
    Tuition Fee
    Based on the original amount of 21500 GBP for the full programme and a duration of 18 months.
  • EU/EEA

    14333 GBP/year
    Tuition Fee
    Based on the original amount of 21500 GBP for the full programme and a duration of 18 months.

There is also a non-refundable application fee of EUR130 for all applicants.

Funding

The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.

With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers. Currently we offer three scholarship categories, all worth up to £5,000:

  • Marketing Excellence
  • Access Opportunity
  • Sustainability & Social Impact

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

This programme is taught in different countries. Which country are you interested in?

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing and Creativity
-
ESCP Business School

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