24 months
5200 EUR/year
5200 EUR/year
Tuition fee
Apply date
Start date


Marketing from Szechenyi Istvan University aims to give our students an insight into the Hungarian and international marketing processes, to familiarize them with real business problems and possible solutions (regular professional trips), to make them see through institutional structures (invitation of external lecturers).


Marketing from Szechenyi Istvan University is designed to provide students with routine analysis (a large number of practices, participation in research), to give them adequate communication knowledge in Hungarian and foreign languages. We would like to achieve the improvement of skills through the combination of theoretical and practical education, by encouraging individual trainings, and by employing the lecturer/teacher – student cooperation in the tutorial system. 


 The master programme will further serve the graduates’ professional aptitude so that they can find jobs in the growing new sphere of public service and also in the market sphere. They are able to carry out independent analysing tasks, they can provide accuracy for decision preparation, but they are also able to handle local and regional conflicts by getting to know these dimensions and action spaces of society.

Programme Structure

Courses include:

  • Business and Competition Law
  • Research Methodology
  • Marketing Management
  • Theories of Economics
  • Marketing Research, Environmental and Market Analysis
  • Process Management

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • TOEFL 513 / IELTS 5.5 /oral examination, TOEFL IBT test score of 66 or any standardised international English language exam corresponding with Hungarian B2 at the Bachelors level and C1 at Masters level.
  • Bachelor’s degree relevant for the Master studies. Transcript of records of Bachelor studies.
  • completed and signed application form (Please ensure that your personal data appear correctly, as shown on your passport.  
  • a copy of your passport
  • a notarized copy of the secondary high school diploma/Bachelor’s degree/Master’s degree depending on the relevant application
  • a notarized copy of the Transcript of Records
  • a notarized copy of your language certificate
  • a recent photograph
  • Curriculum Vitae (resumé) in English
  • Motivational Letter in English
  • Academic Reference letter in English (Issued by your former academic institution/teacher)

Tuition Fee

To alway see correct tuition fees
  • International

    5200 EUR/year
    Tuition Fee
    Based on the tuition of 2600 EUR per semester during 24 months.
  • EU/EEA

    5200 EUR/year
    Tuition Fee
    Based on the tuition of 2600 EUR per semester during 24 months.

Living costs for Győr

120000 - 170000 HUF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Szechenyi Istvan University


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