Study cover for Marketing Management
M.Sc. On Campus

Marketing Management

Grenoble Ecole de Management

24 months
Duration
9975 EUR/year
9975 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The MSc Marketing Management at Grenoble Ecole de Management prepares students for a wide range of operational marketing roles and contribute to sustainable performance in the global marketplace by providing an excellent understanding of the operational impact of marketing decisions on corporate performance.

Visit the official programme website for more information

Overview

Grenoble Ecole de Management equips you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

Why choose this program?

  • Acquire the ability to make sound operational marketing decisions at a managerial level.
  • Gain the skills and knowledge needed to support marketing activity in an international environment.
  • Learn from experienced marketing professionals and academic experts alike.
  • Network with top companies to explore new career opportunities.

This program is designed around core competencies you will need in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management and core business skills.

Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face. The program combines academic theory and a practical approach through case studies and real-live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Integrative Marketing Case Study

Using an existing business, the Live Business Case will provide the students with the opportunity to reflect on and integrate all aspects of the taught program. Students will analyze a specific marketing problem in the company and use their skills and knowledge to contextualize issues and propose solutions. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

Accreditation

  • Grenoble Ecole de Management is in the top 1% in the world of business schools to hold triple accreditation: AMBA, AACSB and EQUIS

Programme Structure

  • This is a two-year program
  • The program begins in September and requires regular attendance for one academic year followed by a Final Management Project of the student’s choice
  • The Management Project may be completed at a distance and in parallel with a full-time internship or employment

Course Content

Introduction & Integration Week

  • Teambuilding event - meet your colleagues, find out how you will work
  • Academic Writing and Presentation Skills
  • Case-Based Group Learning
  • Moodle e-learning platform
  • Library and Computing Services
  • Networking, Career and Alumni Associations
  • Excel Skills Training & Examinations

Digital Marketing

  • Fundamentals of Digital – strategy, planning & channels
  • Digital Analytics
  • Content Marketing

Strategic Marketing

  • Strategic Marketing and Planning
  • Marketing Psychology and Consumer Behavior
  • Brand Management and Product Development
  • Managing Marketing
  • Qualitative and Quantitative Market Research

Marketing Management

  • Innovation through Design
  • Marketing Metrics and Pricing Policy
  • Customer Relationship Management
  • Project Management

Core Business Skills

  • Corporate Finance
  • Accounting
  • Intercultural Management
  • International Negotiations

Capstone Course

  • Integrative Case Study

Lecturers

Classes are taught by GEM faculty, visiting professors from top universities worldwide, and top business professionals. Most of the permanent faculty are engaged in applied research, with teaching linking theory to practice through business cases. Their diverse cultural and international background lends a strong international dimension to the program.

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

More details

Rolling application deadlines. Please visit the website for details.

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Official copy of undergraduate degree equivalent to minimum 180 ECTS or certificate of enrollment with an approximate graduation date
  • University transcripts: front/back with grading scale
  • CV/Resume
  • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
  • 2 references (1 professional and 1 academic). Family members or friends are not acceptable as referees
  • Scan of passport
  • Internationally recognized passport picture
  • Fluency in English (see website for requirements)

Tuition Fee

To alway see correct tuition fees
  • International

    9975 EUR/year
    Tuition Fee
    Based on the tuition of 19950 EUR for the full programme during 24 months.
  • EU/EEA

    9975 EUR/year
    Tuition Fee
    Based on the tuition of 19950 EUR for the full programme during 24 months.

Living costs for Grenoble

882 - 1220 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial aid and scholarships available. Please visit our website for details.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing Management
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Grenoble Ecole de Management

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