Studyportals
M.Sc. On Campus Online

International Marketing Strategy

University of Northampton

12 months
Duration
14000 GBP/year
7470 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The International Marketing Strategy programme from the University of Northampton is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

Overview

Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

The International Marketing Strategy programme from the University of Northampton is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:

  • the decision to internationalise
  • market identification
  • screening and selection
  • market entry
  • tactical action programmes
  • implementation
  • monitoring and evaluation

The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

Career Opportunities

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Marketing graduates can be found working in a range of organisations, large and small, in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

Programme Structure

Courses include:

  • Marketing: Principles and Management
  • Global Marketing Strategy
  • International Marketing Research
  • Global Marketing Issues
  • Strategic Digital Marketing
  • International Marketing Communications
  • Dissertation and Research Methods

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

180 alternative credits

Delivered

On Campus, Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
First Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

  • You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.

Tuition Fee

  • International

    14000 GBP/year
    Tuition Fee
    Based on the original amount of 14000 GBP per year and a duration of 12 months.
  • National

    7470 GBP/year
    Tuition Fee
    Based on the original amount of 7470 GBP per year and a duration of 12 months.

UK/International Distance Learning: Year One: £2,960; Year Two: £3,700

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

International Marketing Strategy
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University of Northampton

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