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International Marketing Strategy, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
    Duration
,
Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

About

Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

Career Opportunities

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations, large and small, in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

Programme Structure

Courses include
  • Marketing: Principles and Management
  • Global Marketing Strategy
  • International Marketing Intelligence and Research
  • Global Marketing Issues
  • Strategic Digital Marketing
  • International Marketing Communications
  • Dissertation and Research Methods

            Detailed Programme Facts

            • Programme intensity Full-time
              • Full-time duration 12 months
            • Credits
              180 alternative credits
            • Languages
              • English
            • Delivery mode
              On Campus

            English Language Requirements

            You only need to take one of these language tests:

            • Minimum required score:

              88

              The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

              Schedule TOEFL®
            • Minimum required score:

              6.5

              The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

              Schedule IELTS

              Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

            • Minimum required score:

              51

              PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

            Academic Requirements

            You need the following GPA score:

            Required score: Lower Second Class

            Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

            Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

            General Requirements

            You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.

            Tuition Fee

            • International

              12200 GBP/year
              Tuition Fee
              Based on the original amount of 12200 GBP per year and a duration of 12 months.
            • EU/EEA

              7150 GBP/year
              Tuition Fee
              Based on the original amount of 7150 GBP per year and a duration of 12 months.
            We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
            Fees may be subject to inflationary increases in future years.

            Living costs for Northampton

            • 796 - 1510 GBP/month
              Living Costs

            The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

            Funding

            Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

            The Global Study Awards: get funded with up to £10,000 to study abroad

            Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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