Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.
The International Marketing Strategy programme from University of Northampton is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:
- the decision to internationalise
- market identification
- screening and selection
- market entry
- tactical action programmes
- monitoring and evaluation
The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations, large and small, in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.
- Marketing: Principles and Management
- Global Marketing Strategy
- International Marketing Research
- Global Marketing Issues
- Strategic Digital Marketing
- International Marketing Communications
- Dissertation and Research Methods
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
DisciplinesMarketing International Business Strategic Management View 391 other Masters in Marketing in United Kingdom
- You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.
International12750 GBP/yearTuition FeeBased on the original amount of 12750 GBP per year and a duration of 12 months.
EU/EEA7300 GBP/yearTuition FeeBased on the original amount of 7300 GBP per year and a duration of 12 months.
Distance Learning: £2,880 Year One (80 Credits) £3,600 Year Two (100 Credits)
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.