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Overview
Course Details
Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.
The International Marketing Strategy programme from University of Northampton is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:
- the decision to internationalise
- market identification
- screening and selection
- market entry
- tactical action programmes
- implementation
- monitoring and evaluation
The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Career Opportunities
Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations, large and small, in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.
Programme Structure
Courses include:
- Marketing: Principles and Management
- Global Marketing Strategy
- International Marketing Research
- Global Marketing Issues
- Strategic Digital Marketing
- International Marketing Communications
- Dissertation and Research Methods
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS or TOEFL needed
Credits
180 alternative credits
Delivered
On Campus, Online
Disciplines
Marketing International Business Strategic Management View 391 other Masters in Marketing in United KingdomAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. First Class (required)
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. —
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. —
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5 (required)
TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. —
PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90. —
Other requirements
General requirements
- You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.
Tuition Fee
-
International
12750 GBP/yearTuition FeeBased on the original amount of 12750 GBP per year and a duration of 12 months. -
EU/EEA
7300 GBP/yearTuition FeeBased on the original amount of 7300 GBP per year and a duration of 12 months.
Distance Learning: £2,880 Year One (80 Credits) £3,600 Year Two (100 Credits)
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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