M.Sc. On Campus

Business Intelligence and Smart Services

Maastricht University

12 months
15800 EUR/year
2209 EUR/year
Tuition fee
Apply date
Start date


Do you look at a mountain of data and see an ocean of opportunity? Can you look at innovation from both a technical and commercial point of view? And can you see yourself using data and new technologies to create smart service innovations? Then you should consider getting a master’s in Business Intelligence and Smart Services at Maastricht University.  


At the Business Intelligence and Smart Services programme at Maastricht University you’ll study service design, business intelligence systems and business analytics, directly applying the knowledge you gain to real-life company projects. When you graduate, you'll have a wide variety of career options available to you. You could work, for instance, as a service designer, business intelligence consultant or big data architect. The types of organisations you could end up working in are equally varied, as companies, governments and research organisations are all looking for people like you.

Why this programme? 

The big data revolution is having an enormous impact on society as a whole, as well as on organisations and individuals. The data explosion is a tremendous source of new opportunities for companies. It enables them to make better, more customer-oriented, more targeted, more cost-efficient decisions. Business intelligence specialists have therefore become an essential asset to any company and any public institution.

In addition, companies have started to develop so-called smart services: product and service innovations that directly capitalise on data and technology, offering added value to customers. New business models centred on the development of smart services are being introduced to meet the growing demand. As a master’s student in Business Intelligence and Smart Services at Maastricht University, you’ll learn how to analyse big data, make business decisions in data-rich environments and design data-driven smart services.


Big data is a rapidly growing field, and your career perspectives look equally promising. You’ll be able to find work at large companies, governmental agencies, policymaking institutes and research institutes.

You’ll also be able to pursue many different positions, including:

  • service designer
  • service engineer
  • smart service consultant
  • service manager
  • service delivery manager
  • business intelligence consultant
  • big data analyst
  • big data architect

Your experience with formulating and analysing data-driven research questions will also be valuable if you choose to pursue a PhD. 

Programme Structure

Courses include:

  • Business Analytics 
  • Service Design
  • Business Intelligence for Smart Services 
  • Machine Learning for Smart Services
  • Descriptive and Predictive Analytics
  • Smart Decision Support Systems

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

GRE admission requirements GRE®
4 (analytical)
GMAT admission requirements GMAT

Other requirements

General requirements

  • List of grades of your bachelor’s programme
Upload a transcript of grades from each university you have attended, plus a translation if the original is not in English.
  • Curriculum vitae 
List your education, relevant extracurricular activities, internships and (professional) experience.
  • Letter of motivation
Provide good arguments for why you want to do this master’s programme at Maastricht University and why you expect that you can successfully complete the programme.
  • Description of your statistics courses
  • Official GMAT or GRE score report
  • A recent passport picture
  • A copy of your valid passport or your EU/EEA identity card

Tuition Fee

To alway see correct tuition fees
  • International

    15800 EUR/year
    Tuition Fee
    Based on the tuition of 15800 EUR for the full programme during 12 months.
  • EU/EEA

    2209 EUR/year
    Tuition Fee
    Based on the tuition of 2209 EUR for the full programme during 12 months.

Living costs for Heerlen

780 - 1160 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business Intelligence and Smart Services
Maastricht University


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