Overview

Our well-designed curriculum of the Marketing course at The Chinese University of Hong Kong provides the in-depth knowledge and first-hand experience you need to thrive in an internet-driven economy.

Guided by a mission to reinvent the art of marketing, this pioneering programme equips aspiring marketing experts with skills to win in the age of the empowered consumer.

Career

Equipped with specialist skills in management or big data analysis, vital for the digital marketing era, you will be primed for a variety of roles in the industry of your choice.

A high percentage of our graduates find employment in the marketing, IT, consulting and banking, and finance industries, while others go into sales, analytics, e-commerce and other sectors.

We have built strong relationships with renowned employers, from Accenture and AIA to Tencent and Unilever.

Programme Structure

Courses include:

Marketing Management
Marketing Research
Buyer Behavior
Big Data Strategy
Digital Marketing
Strategic Marketing

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-03-31 00:00:00

Language

English

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

79

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Credits

36 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing View 12 other Masters in Marketing in Hong Kong (SAR)

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Academic requirements

GPA

Lower Second Class

GRE^®

Required

GMAT

Required

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

79

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

A bachelor’s degree with at least second-class honours or a grade B from a recognised university.

English Proficiency

applicants should submit a score report of GMAT or GRE.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Chinese University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

360000 HKD/year

Tuition Fee

Based on the tuition of 360000 HKD for the full programme during 12 months.
National

360000 HKD/year

Tuition Fee

Based on the tuition of 360000 HKD for the full programme during 12 months.

Living costs for Hong Kong

13720 - 23419 HKD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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