Overview

Our well-designed curriculum of the Marketing course at The Chinese University of Hong Kong provides the in-depth knowledge and first-hand experience you need to thrive in an internet-driven economy.

Guided by a mission to reinvent the art of marketing, this pioneering programme equips aspiring marketing experts with skills to win in the age of the empowered consumer.

Career

Equipped with specialist skills in management or big data analysis, vital for the digital marketing era, you will be primed for a variety of roles in the industry of your choice.

A high percentage of our graduates find employment in the marketing, IT, consulting and banking, and finance industries, while others go into sales, analytics, e-commerce and other sectors.

We have built strong relationships with renowned employers, from Accenture and AIA to Tencent and Unilever.

Programme Structure

Courses include:

Marketing Management
Marketing Research
Buyer Behavior
Big Data Strategy
Digital Marketing
Strategic Marketing

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-03-31 00:00:00

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

36 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing View 12 other Masters in Marketing in Hong Kong (SAR)

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A bachelor’s degree with at least second-class honours or a grade B from a recognised university.

English Proficiency

applicants should submit a score report of GMAT or GRE.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The Chinese University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

360000 HKD / year

≈ 360000 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

360000 HKD / year

≈ 360000 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hong Kong

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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