Overview
The International Luxury Marketing programme at the Oxford Brookes University will equip you with insight and critical skills,
Quick Facts:
- When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.
- This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.
- We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.
- When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.
Accreditation
Accredited by the Chartered Institute of Marketing, Institute of Direct and Digital Marketing.
Programme Structure
Courses include:
- Principles of Marketing
- Understanding Customer Behaviour
- Research Methods for Events and Marketing
- Professional and Academic Development
- Client Project
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Most postgraduate courses recruit year-round
Language
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Credits
Delivered
Campus Location
- Oxford, United Kingdom
Disciplines
Marketing Fashion, Textiles and Luxury Goods Digital Marketing View 108 other Masters in Fashion, Textiles and Luxury Goods in United KingdomWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- a minimum of a second-class honours degree
- or equivalent overseas degree from a recognised institution
- or equivalent professional or other qualification
Tuition Fees
-
International Applies to you
Applies to youNon-residents19600 GBP / year≈ 19600 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents12300 GBP / year≈ 12300 GBP / year
Living costs
Oxford
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for International Luxury Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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