Studyportals
M.Sc. On Campus

International Luxury Marketing

Oxford Brookes University

12 months
Duration
16200 GBP/year
10400 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The International Luxury Marketing programme at the Oxford Brookes University enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.

Overview

The International Luxury Marketing programme at the Oxford Brookes University will equip you with insight and critical skills, and you will:

  • learn to assess situations from financial, commercial and cultural standpoints
  • learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
  • develop marketing strategies in a luxury context
  • understand how building customer trust and championing luxury brands is critical
  • learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels

Career prospects

The programme ensures that graduates are well placed to be employed in marketing roles throughout the world, and in luxury sectors such as:

  • jewellery
  • fashion
  • tourism
  • fine wine
  • spirits
  • prestige cars

Accreditation

Accredited by the Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

Programme Structure

Courses include:

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Research Methods for Events and Marketing
  • Professional and Academic Development
  • Client Project

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • a minimum of a second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification

Tuition Fee

To alway see correct tuition fees
  • International

    16200 GBP/year
    Tuition Fee
    Based on the tuition of 16200 GBP per year during 12 months.
  • National

    10400 GBP/year
    Tuition Fee
    Based on the tuition of 10400 GBP per year during 12 months.

Home (UK) part time: £5,200

Home (UK) sandwich (placement): £2,000

International / EU sandwich (placement): £2,000

Living costs for Oxford

939 - 1530 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Luxury Marketing
-
Oxford Brookes University

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