4.1 (137) Read 118 reviews
Overview
The International Luxury Marketing programme at the Oxford Brookes University will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels
Career prospects
The programme ensures that graduates are well placed to be employed in marketing roles throughout the world, and in luxury sectors such as:
- jewellery
- fashion
- tourism
- fine wine
- spirits
- prestige cars
Accreditation
Accredited by the Chartered Institute of Marketing, Institute of Direct and Digital Marketing.
Programme Structure
Courses include:
- Introduction to the Principles of Marketing
- Understanding Customer Behaviour
- Research Methods for Events and Marketing
- Professional and Academic Development
- Client Project
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 6
Credits
180 alternative credits
Delivered
On Campus
Disciplines
Marketing Fashion, Textiles and Luxury Goods Digital Marketing View 309 other Masters in Digital Marketing in United KingdomAcademic requirements
GPA Lower Second Class
English requirements
IELTS 6
Other requirements
General requirements
- a minimum of a second-class honours degree
- or equivalent overseas degree from a recognised institution
- or equivalent professional or other qualification
Tuition Fee
To alway see correct tuition fees
-
International
16200 GBP/yearTuition FeeBased on the tuition of 16200 GBP per year during 12 months. -
National
10400 GBP/yearTuition FeeBased on the tuition of 10400 GBP per year during 12 months.
Home (UK) part time: £5,200
Home (UK) sandwich (placement): £2,000
International / EU sandwich (placement): £2,000
Living costs for Oxford
939 - 1530 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Improve page content