Marketing and Consumption

Overview

About

The marketplace is dynamic and ever changing, with continuous product launches competing for consumer attention and loyalty. The master’s programme in Marketing and Consumption is ideal for you who want to gain expertise in a critical area for success—understanding customers and how to respond to changing customer needs. A work skill that we believe is a decisive success factor in your future career.

Tailor your education to suit your particular interests

The Marketing and Consumption programme of the University of Gothenburg deals with regional, national, and global aspects of sustainable consumption, consumer behaviour, and maintaining a competitive advantage. An international group of students with different educational backgrounds and work experiences will enrich your studies and prepare you for a successful international career. Recent theoretical developments in marketing are combined with up-to-date, real-world cases analyzed in close cooperation with the surrounding society and companies. In addition to the core courses providing foundational knowledge, you will have the opportunity to choose between a variety of elective courses to tailor your learning experience, for example in consumer decision-making, service design, or digital marketing. It is also possible to choose courses in other fields, such as management and tourism. Additionally, you will have the opportunity to spend a semester abroad at one of our high-quality international partner universities.

Faculty reputation in marketing and consumption

The marketing faculty at the School of Business, Economics and Law enjoys a reputation as one of the best in Sweden in both research accomplishments and classroom tuition. The programme offers up-to-date courses by experienced and qualified professors. Marketing is an important field within business administration at the School of Business, Economics, and Law in Gothenburg, and over the years, thousands of satisfied students have obtained their diplomas in marketing.

Around 70% of our graduate students from 2019 had a job offer within 2 months after graduation.

A focus on sustainability

Knowledge about sustainability challenges and sustainable development is highly demanded in the marketing profession. The master’s programme in Marketing and Consumption has a long-standing reputation for addressing sustainability in marketing, with dedicated courses for more than fifteen years. The competence you will gain through an in-depth understanding of sustainability marketing will give you an edge in your future career.