Marketing and Consumption, M.Sc. | University of Gothenburg | Göteborg, Sweden
Studyportals
M.Sc. On Campus

Marketing and Consumption

24 months
Duration
87000 SEK/year
Free
Unknown
Unknown
Apply date
Unknown
Start date

About

The Marketing and Consumption programme at the University of Gothenburg is ideal for you who want to gain expertise in a critical area for success—understanding customers and how to respond to changing customer needs. A work skill that we believe is a decisive success factor in your future career.

Overview

Tailor your education to suit your particular interests

The Marketing and Consumption programme at the University of Gothenburg deals with regional, national, and global aspects of sustainable consumption, consumer behaviour, and maintaining a competitive advantage. An international group of students with different educational backgrounds and work experiences will enrich your studies and prepare you for a successful international career. Recent theoretical developments in marketing are combined with up-to-date, real-world cases analyzed in close cooperation with the surrounding society and companies. In addition to the core courses providing foundational knowledge, you will have the opportunity to choose between a variety of elective courses to tailor your learning experience, for example in consumer decision-making, service design, or digital marketing. It is also possible to choose courses in other fields, such as management and tourism. Additionally, you will have the opportunity to spend a semester abroad at one of our high-quality international partner universities.

Faculty reputation in marketing and consumption

The marketing faculty at the School of Business, Economics and Law enjoys a reputation as one of the best in Sweden in both research accomplishments and classroom tuition. The programme offers up-to-date courses by experienced and qualified professors. Marketing is an important field within business administration at the School of Business, Economics, and Law in Gothenburg, and over the years, thousands of satisfied students have obtained their diplomas in marketing.

Programme Structure

You will gain foundational knowledge in eight mandatory courses:

  • Marketing in the Service Economy
  • Sustainable Marketing Management
  • Consumption and Markets
  • Multivariate Data Analysis
  • Advanced Qualitative Methods
  • Branding and Consumption
  • Retail Marketing
  • Perspectives on Consumer Choice Behavior

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Credits

120 ECTS

Delivered

On Campus

Academic requirements

GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Other requirements

General requirements

  • A Bachelor's degree (equivalent to 180 ECTS credits) from an internationally recognized university
  • English 6/English B from Swedish upper secondary school or the equivalent level of an internationally recognized test

Programme specific entrance requirements:

  • A minimum of 60 credits of courses in business administration, and a minimum of 15 credits in statistics or 7,5 credits in statistics and 7,5 credits in quantitative methods and/or mathematics.

Tuition Fee

To always see correct tuition fees
  • International

    87000 SEK/year
    Tuition Fee
    Based on the tuition of 174000 SEK for the full programme during 24 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the tuition of 0 SEK for the full programme during 24 months.
  • No fees are charged for EU and EEA citizens, Swedish residence permit holders and exchange students.

Living costs for Göteborg

7552 - 13932 SEK /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Consumption.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Provided by university
Grant
15000 SEK
Deadline
22 Sep 2023
The Adlerbert Scholarships
Merit-based

Read more about eligibility

University of Gothenburg
Göteborg, Sweden
Independent provider
Grant
200000 INR
Deadline
Not specified
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
1000 USD
Deadline
08 Jan 2024
The Crowder Law Firm Scholarship
Merit-based

Read more about eligibility

The Crowder Law Firm
Location not available
Independent provider
Grant
1000 USD
Deadline
19 Feb 2024
The Blossom Law Caregiver Scholarship
Merit-based

Read more about eligibility

Blossom Law
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Mar 2024
The Annual IELTSing Scholarship
Merit-based

Read more about eligibility

IELTSing
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2023
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
10000 USD
Deadline
06 Nov 2023
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2023
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
Various benefits
Deadline
31 Dec 2023
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
Anonymous Hope Fund
Merit-based Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available

Our partners

Marketing and Consumption
University of Gothenburg
Marketing and Consumption
-
University of Gothenburg

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