M.Sc. On Campus

Marketing and Consumption

University of Gothenburg

24 months
8302 EUR/year
Tuition fee
Apply date
Start date


The Marketing and Consumption programme of the University of Gothenburg explores marketing, branding, meeting sustainability challenges, and understanding consumers in a global marketplace. It targets you who want to learn about the role of marketing and consumption in contemporary society, its cultural underpinnings, and global dimensions.



The marketplace is dynamic and ever changing, with continuous product launches competing for consumer attention and loyalty. The master’s programme in Marketing and Consumption is ideal for you who want to gain expertise in a critical area for success—understanding customers and how to respond to changing customer needs. A work skill that we believe is a decisive success factor in your future career.

Tailor your education to suit your particular interests

The Marketing and Consumption programme of the University of Gothenburg deals with regional, national, and global aspects of sustainable consumption, consumer behaviour, and maintaining a competitive advantage. An international group of students with different educational backgrounds and work experiences will enrich your studies and prepare you for a successful international career. Recent theoretical developments in marketing are combined with up-to-date, real-world cases analyzed in close cooperation with the surrounding society and companies. In addition to the core courses providing foundational knowledge, you will have the opportunity to choose between a variety of elective courses to tailor your learning experience, for example in consumer decision-making, service design, or digital marketing. It is also possible to choose courses in other fields, such as management and tourism. Additionally, you will have the opportunity to spend a semester abroad at one of our high-quality international partner universities.

Faculty reputation in marketing and consumption

The marketing faculty at the School of Business, Economics and Law enjoys a reputation as one of the best in Sweden in both research accomplishments and classroom tuition. The programme offers up-to-date courses by experienced and qualified professors. Marketing is an important field within business administration at the School of Business, Economics, and Law in Gothenburg, and over the years, thousands of satisfied students have obtained their diplomas in marketing.

Around 70% of our graduate students from 2019 had a job offer within 2 months after graduation.

A focus on sustainability

Knowledge about sustainability challenges and sustainable development is highly demanded in the marketing profession. The master’s programme in Marketing and Consumption has a long-standing reputation for addressing sustainability in marketing, with dedicated courses for more than fifteen years. The competence you will gain through an in-depth understanding of sustainability marketing will give you an edge in your future career.

Programme Structure

Courses included:

  • Marketing in the Service Economy
  • Sustainable Marketing Management
  • Consumption and Markets
  • Multivariate Data Analysis
  • Branding and Consumption Power
  • Retail Marketing and Creating

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

GRE admission requirements GRE®
GMAT admission requirements GMAT

Other requirements

General requirements

  • A Bachelor's degree (equivalent to 180 ECTS credits) from an internationally recognized university
  • English 6/English B from Swedish upper secondary school or the equivalent level of an internationally recognized test

Programme specific entrance requirements:

  • A minimum of 60 credits of courses in business administration, and a minimum of 15 credits in statistics or 7,5 credits in statistics and 7,5 credits in quantitative methods and/or mathematics.

Tuition Fee

To alway see correct tuition fees
  • International

    8302 EUR/year
    Tuition Fee
    Based on the tuition of 16605 EUR for the full programme during 24 months.
  • EU/EEA

    Tuition Fee
    Based on the tuition of 0 EUR for the full programme during 24 months.
  • Full programme cost: 168,000 SEK
  • No fees are charged for EU and EEA citizens, Swedish residence permit holders and exchange students

Living costs for Göteborg

7552 - 13932 SEK /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing and Consumption
University of Gothenburg


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