Overview
Tailor your education to suit your particular interests
The Marketing and Consumption programme at the University of Gothenburg deals with regional, national, and global aspects of sustainable consumption, consumer behaviour, and maintaining a competitive advantage. An international group of students with different educational backgrounds and work experiences will enrich your studies and prepare you for a successful international career. Recent theoretical developments in marketing are combined with up-to-date, real-world cases analyzed in close cooperation with the surrounding society and companies. In addition to the core courses providing foundational knowledge, you will have the opportunity to choose between a variety of elective courses to tailor your learning experience, for example in consumer decision-making, service design, or digital marketing. It is also possible to choose courses in other fields, such as management and tourism. Additionally, you will have the opportunity to spend a semester abroad at one of our high-quality international partner universities.
Faculty reputation in marketing and consumption
The marketing faculty at the School of Business, Economics and Law enjoys a reputation as one of the best in Sweden in both research accomplishments and classroom tuition. The programme offers up-to-date courses by experienced and qualified professors. Marketing is an important field within business administration at the School of Business, Economics, and Law in Gothenburg, and over the years, thousands of satisfied students have obtained their diplomas in marketing.
Programme Structure
You will gain foundational knowledge in eight mandatory courses:
- Marketing in the Service Economy
- Sustainable Marketing Management
- Consumption and Markets
- Multivariate Data Analysis
- Advanced Qualitative Methods
- Branding and Consumption
- Retail Marketing
- Perspectives on Consumer Choice Behavior
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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Language
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Credits
Delivered
Disciplines
Marketing Management Studies Digital Marketing View 5 other Masters in Digital Marketing in SwedenAcademic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Gothenburg and/or in Sweden, please visit Student Insurance Portal.
Other requirements
General requirements
- A Bachelor's degree (equivalent to 180 ECTS credits) from an internationally recognized university
- English 6/English B from Swedish upper secondary school or the equivalent level of an internationally recognized test
Programme specific entrance requirements:
- A minimum of 60 credits of courses in business administration, and a minimum of 15 credits in statistics or 7,5 credits in statistics and 7,5 credits in quantitative methods and/or mathematics.
Tuition Fee
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International
87000 SEK/yearTuition FeeBased on the tuition of 174000 SEK for the full programme during 24 months. -
EU/EEA
FreeTuition FeeBased on the tuition of 0 SEK for the full programme during 24 months.
- No fees are charged for EU and EEA citizens, Swedish residence permit holders and exchange students.
Living costs for Göteborg
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing and Consumption.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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