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Marketing and Consumption, M.Sc.

  • Application Deadline
  • 24 months
University rank #151 (ARWU) Göteborg, Sweden
The master’s programme in Marketing and Consumption from University of Gothenburg explores marketing, branding, meeting sustainability challenges, and understanding consumers in a global marketplace. 
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It targets you who want to learn about the role of marketing and consumption in contemporary society, its cultural underpinnings, and global dimensions. 

The Marketing and Consumption programme from University of Gothenburg.

Through cutting-edge, research-based courses, it gives you an opportunity to develop strategic thinking and top-quality skills in marketing and consumption in your pursuit of a successful career in these domains.

About the Programme

The marketplace is dynamic and ever changing, with continuous product launches competing for consumer attention and loyalty. The master’s programme in Marketing and Consumption is ideal for you who want to gain expertise in a critical area for success—understanding customers and how to respond to changing customer needs.

After Graduation

Graduates of the programme receive a Degree of Master of Science (120 credits) with a major in Marketing and Consumption.

Due to our cutting-edge research focus, the programme is excellent preparation for PhD studies. Additionally, the public sector is increasingly aware of marketing needs, making public sector jobs a growing opportunity. There are also opportunities in the private sector, for example we have graduates working in leading companies in Sweden and internationally, such as Forsman & Bodenfors, Santa Maria AB, Unilever, L’Oréal, SEB, ELLOS, and Essity.

The following titles are common among graduates:

  • planner and assistant planner
  • marketing and digital marketing coordinator
  • digital growth manager
  • marketing assistant
  • media planner
  • trade marketing professional
  • transport manager

Programme Structure

Courses included:

  • Marketing in the Service Economy
  • Sustainable Marketing Management
  • Consumption and Markets
  • Multivariate Data Analysis
  • Branding and Consumption Power
  • Advanced Qualitative Methods
  • Retail Marketing

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

  • This programme accepts GRE® scores. However, it does not provide a recommended score range.

    Schedule GRE®

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

General Requirements

  • The applicant must have been awarded a Bachelor's degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. 

Tuition Fee

  • International

    7944 EUR/year
    Tuition Fee
    Based on the original amount of 15884 EUR for the full programme and a duration of 24 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR for the full programme and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Full programme cost 166 000 SEK
  • Application and tuition fees do not apply for EU/EEA citizens or exchange students.

Living costs for Göteborg

  • 7552 - 13940 SEK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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