Overview

A leading higher education programme dedicated to the sport industry

The strength of the Sport - International Sport and Event Management programme at KEDGE Business School lies in its ability to train managers in line with the requirements of this highly specific and demanding market, owing to its unique expertise at the crossroads of event marketing and sport law.

Career

This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:

Head of Partnership/Sponsorship, Business Manager, Brand Manager, Project Manager - Events, Guests Services Manager, Head of Sponsoring and Public Relations, Communication Manager, Head of Marketing/Merchandising/Ticketing, Head of Promotion for Sport Brands, Stadium Manager, Consultant in Sport Marketing, Hospitality Manager.

Programme Structure

Courses Include:

Commercial business strategies in sport organisation

Commercial sponsorship and sport-related mass communication

Fan experience & stadium management

Sport career services

Communication plan and cultural marketing applied to the sport industry

Sportainment: business and digital management for & with fans

Brand management in sport organisations

Sport consulting

Corporate social responsibility, digital marketing and sales management

Economics and finance of professional teamsports

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-18 00:00:00
- Apply before 2026-04-14 00:00:00

More details

There are multiple admission rounds. It is recommended to submit your application as early as possible during the selection period.

Language

English

IELTS

6

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PTE Academic

46

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TOEFL^® IBT

79

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Credits

60 ECTS

Delivered

On Campus

Campus Location

Marseille, France
Bordeaux, France

Disciplines

International Relations Sports Management Event Management View 10 other Masters in Event Management in France

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Academic requirements

GMAT

Required

English requirements

IELTS

6

Free IELTS Mock Tests!

PTE Academic

46

Schedule a PTE test!

TOEFL^® IBT

79

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Eligibility:

Short Track: If you hold a 4-year Bachelor’s degree (Bac+4 - equivalent to 240 ECTS credits), you can apply for the short track MSc.

Long Track: If you hold a 3-year Bachelor’s degree (Bac+3 – equivalent to 180 ECTS credits), you can apply for the long track MSc.

Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Documents:

Your updated Curriculum Vitae (CV).
Your Passport or other form of official photo identification.
Your highest degree/diploma certificate obtained to date.
Your most recent course transcripts (especially for scholarships).
English proficiency exam results
A school certificate — an official letter/document stating that you are an enrolled student with your institution. Ideally, this document specifies your anticipated programme completion date.

120 euros of application fee to pay online to send your application

GMAT / GRE score will be to the candidate’s advantage.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at KEDGE Business School and/or in France, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

17400 EUR/year

Tuition Fee

Based on the tuition of 17400 EUR per year during 12 months.
EU/EEA

17400 EUR/year

Tuition Fee

Based on the tuition of 17400 EUR per year during 12 months.

Long track: Pathway Course (9,500€) and Master of Science (MSc) (17,400€)

Living costs for Marseille

719 - 1033 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Sport - International Sport and Event Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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