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Marketing Practice, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
University rank #185 (QS) Dublin, Ireland
The Marketing Practice course at University College Dublin is suitable for graduates from both business and non-business backgrounds. The objective of the course is to transform graduates into competent marketing professionals.


University College Dublin offers the Master of Science in Marketing Practice programme.

Course features

  • Personal and professional development – students benefit from dedicated seminars, designed to hone their presentational skills, impression management and interview and CV preparation techniques
  • Varied assignments – the “Marketing Advisor” project covers a wide spectrum of themes and areas, including Marketing and Business Strategy, Quantitative and Qualitative Market Research, Economic Impact Studies and Digital Marketing
  • Real-life work conditions – the course is structured like a genuine working day, with defined business hours, genuine commercial projects for external corporate clients and a real office set-up at UCD.

Programme Structure

Courses included:

  • Account Management: Selling & Relationship Skills
  • Developing and Communicating Customer Value Propositions
  • Strategic Market Management
  • Professional Development - September February
  • Action Learning Project - September February
  • Applied Marketing Projects - September February.

Detailed Programme Facts

  • More details:

    Most courses operate a rolling admissions policy with decisions being taken as soon as possible after receipt of completed applications. 

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    90 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

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  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • Honours Business primary degree or an honours degree in other disciplines.
  • Acceptance on the programme is subject to demonstration of an aptitude in Marketing.
  • Interview: The interview process is made up of two separate interviews; one individual and one group interview.

Tuition Fee

  • International

    19200 EUR/year
    Tuition Fee
    Based on the original amount of 19200 EUR per year and a duration of 12 months.
  • EU/EEA

    15150 EUR/year
    Tuition Fee
    Based on the original amount of 15150 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Dublin

  • 1100 - 1800 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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