Marketing Practice

University College Dublin

11 months
19900 EUR/year
14460 EUR/year
Tuition fee
Apply date
Start date


The Marketing Practice course at University College Dublin is suitable for graduates from both business and non-business backgrounds. The objective of the course is to transform graduates into competent marketing professionals.


University College Dublin offers the Master of Science in Marketing Practice programme.

Course features

  • Personal and professional development – students benefit from dedicated seminars, designed to hone their presentational skills, impression management and interview and CV preparation techniques
  • Varied assignments – the “Marketing Advisor” project covers a wide spectrum of themes and areas, including Marketing and Business Strategy, Quantitative and Qualitative Market Research, Economic Impact Studies and Digital Marketing
  • Real-life work conditions – the course is structured like a genuine working day, with defined business hours, genuine commercial projects for external corporate clients and a real office set-up at UCD.

Programme Structure

Courses included:

  • Account Management: Selling & Relationship Skills
  • Developing and Communicating Customer Value Propositions
  • Strategic Market Management
  • Professional Development - September February
  • Action Learning Project - September February
  • Applied Marketing Projects - September February.

Key information


  • Full-time
    • 11 months

Start dates & application deadlines

More details

Applications are assessed on a rolling basis and courses will close once they are filled.




90 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Honours Business primary degree or an honours degree in other disciplines.
  • Acceptance on the programme is subject to demonstration of an aptitude in Marketing.
  • Interview: The interview process is made up of two separate interviews; one individual and one group interview.

Tuition Fee

  • International

    19900 EUR/year
    Tuition Fee
    Based on the original amount of 19900 EUR per year and a duration of 11 months.
  • EU/EEA

    14460 EUR/year
    Tuition Fee
    Based on the original amount of 14460 EUR per year and a duration of 11 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing Practice
University College Dublin