Marketing Practice University College Dublin

Overview

Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency based within UCD Smurfit School, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.

Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. 

The Marketing Practice course at University College Dublin develops students’ essential marketing skill-base in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.

Career Opportunities

For graduates leaving the programme, brand management has been a popular career path. However, many graduates have gone into other careers, such as market research, business development and consultancy.

92% of the graduates from this programme were employed after 6 months across a range of industry sectors.

Potential careers for the graduates include:

• Marketing and Events Management

• Brand Management

• Business Development

• Account Management

• Customer Intelligence

• Digital Marketing