Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme could be your path to a leadership career in marketing management. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The Strategic Marketing Management programme at BI Norwegian Business School will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.
A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries.
Here are a few examples of positions our former student have obtained:
- Head of Integrated Communication, Mercedes-Benz
- Category Trade Manager, Mondelez International
- Brand Manager, Stabburet
- Marketing Coordinator, Silicon Laboratories
- Market Analyst, Verdens Gang AS (VG)
- Project Manager, Microsoft Norway
There are many, many other opportunities as well! It is important to understand that with a marketing career, you need experience and knowledge of a market to really apply your knowledge to full effect. Try not to focus too much on titles, but try to find what kind of products and markets you really want to get to know.
Get more detailsVisit official programme website
- Data Science for Marketing
- Brand Management
- Service Marketing
- Consumer Value Analytics
- Understanding the Consumer
- B2B Marketing
- Ethics and Sustainability in Organizations
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- 24 months
Start dates & application deadlines
- Apply before
Academic year begins mid-August 2021.
DisciplinesMarketing Strategic Management View 4 other Masters in Marketing in Norway
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A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing
A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management:
- Social Sciences (e.g. Psychology, Sociology, Economics)
- Management (e.g. Strategy, Leadership)
- Communication or Public Relations
Make sure you meet all requirementsVisit official programme website
International9415 EUR/yearTuition FeeBased on the original amount of 9415 EUR per year and a duration of 24 months.
EU/EEA9415 EUR/yearTuition FeeBased on the original amount of 9415 EUR per year and a duration of 24 months.
- NOK 103 600
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.