BI Norwegian Business School Multiple locations Overview
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme could be your path to a leadership career in marketing management. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The Strategic Marketing Management programme at BI Norwegian Business School will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.
Careers
A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries.
Here are a few examples of positions our former student have obtained:
- Head of Integrated Communication, Mercedes-Benz
- Category Trade Manager, Mondelez International
- Brand Manager, Stabburet
- Marketing Coordinator, Silicon Laboratories
- Market Analyst, Verdens Gang AS (VG)
- Project Manager, Microsoft Norway
There are many, many other opportunities as well! It is important to understand that with a marketing career, you need experience and knowledge of a market to really apply your knowledge to full effect. Try not to focus too much on titles, but try to find what kind of products and markets you really want to get to know.
More information
Visit official programme websiteProgramme Structure
Courses included:
- Financial Management
- Brand Management
- Service Marketing
- Understanding the Consumer
- Ethics and Sustainability in Organizations
- Research Methodology - Marketing
More information
Visit official programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
-
More details
Language
English
Credits
120 ECTS
Delivered
On Campus
Disciplines
Business Administration Marketing Strategic ManagementMore information
Visit official programme websiteAcademic requirements
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. 152 (verbal)
158 (quantitative)
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. 600
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 90
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
Other requirements
General requirements
A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing
Or
A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management:
- Social Sciences (e.g. Psychology, Sociology, Economics)
- Management (e.g. Strategy, Leadership)
- Communication or Public Relations
- Law
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Visit official programme websiteTuition Fee
-
International
9415 EUR/yearTuition FeeBased on the original amount of 9415 EUR per year and a duration of 24 months. -
EU/EEA
9415 EUR/yearTuition FeeBased on the original amount of 9415 EUR per year and a duration of 24 months.
- NOK 102 000
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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