Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace.
The Strategic Marketing Management programme offered by BI Norwegian Business School will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.
What Will You Learn?
You will receive cutting-edge, research-based training from faculty at BI's top-ranked Department of Marketing. The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments. By taking a Master's degree in Strategic Marketing Management, you will be able to further develop your ability to understand what makes winners and losers in the market. You will develop analytical and communication skills through close interaction with faculty and fellow students.
Among the most popular topics, you will find:
A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries.
Here are a few examples of positions our former student have obtained:
BI is an internationally recognized non-profit private institution and the only Norwegian business school with the prestigious international triple-crown accreditation: EQUIS, AACSB and AMBA.
You can apply until:
Always verify the dates on the programme website.
You only need to take one of these language tests:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.Schedule TOEFL®
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
You only need to take one of these tests:
You need the following GMAT score:
The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers. Read more about the GMAT.
This programme accepts GRE® scores and has provided a minimum required score range.
Minimum required Verbal Reasoning score:
Minimum required Quantitative Reasoning score:
The score range represents scores typically accepted at this institution.
The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
1. A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing.
2. A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management:
3. A minimum grade of C in courses of particular relevance to the MSc in Strategic Marketing Management programme, including Marketing, Statistics, and Economics.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
The MSc International Scholarships range from partial to full tuition for the first year of studies. You might also receive the opportunity to renew for a second year. Some living expenses may be covered by a one-time stipend. The amount is set after a thorough individual assessment of each candidate.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
Did you know that you can directly apply to available Masters from our selected Application Partners? Check out a complete list of programmes to apply for right now.Select a Master's and apply