Strategic Marketing Management, M.Sc.

Strategic Marketing Management, M.Sc.

  • Application Deadline
  • 24 months
    Duration
The Strategic Marketing Management programme at BI Norwegian Business School could be your path to a leadership career in marketing management. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.

About

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace.

The Strategic Marketing Management programme offered by BI Norwegian Business School will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.

What Will You Learn?

You will receive cutting-edge, research-based training from faculty at BI's top-ranked Department of Marketing. The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments. By taking a Master's degree in Strategic Marketing Management, you will be able to further develop your ability to understand what makes winners and losers in the market. You will develop analytical and communication skills through close interaction with faculty and fellow students.

Among the most popular topics, you will find:

  • Brand Management: Understanding how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?
  • Understanding the Consumer: Get fresh insight into consumer behaviour and what makes people buy.
  • Strategic Management: Learn to analyse markets and situations strategically, and get familiar with how you must think as a top-level executive.

Career Possibilities

A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries.

Here are a few examples of positions our former student have obtained:

  • Head of Integrated Communication, Mercedes-Benz
  • Category Trade Manager, Mondelez International
  • Brand Manager, Stabburet
  • Marketing Coordinator, Silicon Laboratories
  • Market Analyst, Verdens Gang AS (VG)
  • Project Manager, Microsoft Norway

Accreditation

BI is an internationally recognized non-profit private institution and the only Norwegian business school with the prestigious international triple-crown accreditation: EQUIS, AACSB and AMBA.

Programme Structure

Courses include

  • Applied Data Analytics
  • Financial Management
  • Brand Management
  • Service Marketing
  • Understanding the Consumer
  • Research Methodology
  • Strategic Management
  • Applied Business Ethics
  • Marketing Finance
  • Marketing Research
  • Specialisation electives / Exchange / Internship
  • Master Thesis
  • Strategic Marketing Issues

                Detailed Programme Facts

                • More details: Applications received by March 1 will be given priority. 
                • Programme intensity Full-time
                  • Full-time duration 24 months
                • Credits
                  120 ECTS
                  90 course credits and 30 MSc thesis credits.
                • Languages
                  • English
                • Delivery mode
                  On Campus

                English Language Requirements

                You only need to take one of these language tests:

                • Minimum required score:

                  90

                  The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

                  Schedule TOEFL®
                • Minimum required score:

                  6.5

                  The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                  Schedule IELTS

                Academic Requirements

                You need the following GPA score:

                Required score: 3.5

                Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

                Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

                You only need to take one of these tests:

                • You need the following GMAT score:

                  Required score: 600

                  The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers. Read more about the GMAT.

                • This programme accepts GRE® scores and has provided a minimum required score range.

                  Minimum required Verbal Reasoning score:

                  158

                  Minimum required Quantitative Reasoning score:

                  152

                  The score range represents scores typically accepted at this institution.

                  The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

                1. A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing. 

                Or

                2. A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management:

                • Social Sciences (e.g. Psychology, Sociology, Economics)
                • Management (e.g. Strategy, Leadership)
                • Communication or Public Relations
                • Law

                3. A minimum grade of C in courses of particular relevance to the MSc in Strategic Marketing Management programme, including Marketing, Statistics, and Economics.

                Tuition Fee

                • International Applies to you

                  9900 EUR/year
                  Tuition Fee
                  Based on the original amount of 9900 EUR per year and a duration of 24 months.
                • EU/EEA Applies to you

                  8690 EUR/year
                  Tuition Fee
                  Based on the original amount of 8690 EUR per year and a duration of 24 months.
                We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
                The fees presented above refer to the first year of studies.
                • EU/EEA second year: 8,540 or 81,000 NOK/year.
                • Non EU/EEA second year: 9,700 or 92,000 NOK/year.

                Living costs for Oslo

                • 11682 - 19230 NOK/month
                  Living Costs

                The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

                Funding

                The MSc International Scholarships range from partial to full tuition for the first year of studies. You might also receive the opportunity to renew for a second year. Some living expenses may be covered by a one-time stipend. The amount is set after a thorough individual assessment of each candidate.

                StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                The Global Study Awards: get funded with up to £10,000 to study abroad

                Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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