Master in Strategic Marketing Management BI Norwegian Business School

Overview

The Master in Strategic Marketing Management degree from BI Norwegian Business School  educates data-driven customer-oriented leaders, able to analyse data, understand customers and make value-creating decisions about digital marketing, innovation, pricing, relationships and sustainable business strategies for market growth.  

• Credential earned: Master in Strategic Marketing Management. 

• QS Ranking for Master in Marketing: 32

Teaching is research-based and practical: you will learn to use quantitative and qualitative methods, analyse real cases, and design and evaluate marketing strategies. You will also learn to consider stakeholder interests, ethics, sustainability and privacy when making marketing decisions. 

You will acquire: 

• an in-depth understanding and knowledge of the major topics within the field of marketing, such as customer experience, innovation, pricing, relationship management and performance marketing.  

• a good understanding of how marketing contributes to value creation.  

• thorough familiarity with digital marketing. 

• The ability to critically assess and analyse marketing-related problems and provide data-driven recommendations or decisions.

• be able to design, execute, and evaluate cohesive marketing campaigns across multiple channels, utilising various tools to optimise performance and achieve organisational goals. 

• shape pricing and innovation strategies that support growth and profitability. 

• consider stakeholder interests, ethics and sustainability in marketing decisions. 

Career Possibilities

The Strategic Marketing Management prepares you for successful marketing careers both nationally and internationally by providing you with relevant and cutting-edge marketing skills.  

After graduating from the program, you have acquired good analytical skills, strategic customer-oriented mindsets and practical, research-based marketing knowledge that make you attractive for a wide range of positions. 

Examples of possible future positions:  

• Strategic marketing manager 

• Product manager 

• Brand manager 

• Marketing research specialist 

• UX and customer insight consultant  

• Digital & performance marketing manager 

• Pricing & revenue manager 

• B2B marketing & sales manager   

• The unique blend of human insight, analytical expertise and business acumen makes you stand out on the job market. 

Accreditation

BI Norwegian Business School is in the top 1% of business schools worldwide having achieved the Triple Crown of international business school accreditations.

Accredited by: EQUIS, AMBA, AACSB