Overview
The Master of Arts in Product and Service Design at the NABA Milan campus prepares students to develop new products and services, managing progress from initial concept through production and market launch. Taught in Italian or English, this two-year programme connects creative development with design strategy and research into materials.
As everyday life becomes increasingly shaped by services, the course explores the changing role of products and designers' ethical responsibilities. Students consider how design relates to social needs and economic conditions, alongside the search for a more sustainable relationship with the natural environment.
Guided by lecturers and professionals, students learn to research possible scenarios and turn them into design concepts. Case studies help them place their ideas within a wider cultural context, while the study of materials and technologies connects design decisions with production processes. Digital tools and multimedia techniques support the representation and communication of their projects.
The programme covers the following key topics:
- Product design and practical product and service design work
- Materials and technologies
- Image culture and communication design
- Brand direction and art direction
- Experience design and interface design
- Data-driven design
- Lighting design
Throughout the course, students learn how changing consumer needs influence design. This approach brings research and practical development together, building the skills needed to take responsibility for different stages of a product or service project.
The programme prepares students for professional paths including:
- Product designer
- Service designer
- UX/UI designer
- Brand specialist
- Art director
- 3D modeling specialist
- Design manager
- Brand designer
- Product development manager
The course awards a Second Level Academic Degree in Design and carries 120 CFA credits.
Accreditation
NABA’s Master of Arts programmes award Second Level Academic Degrees recognised by the Italian Ministry of University and Research (MUR). These qualifications have full legal status and are equivalent to the corresponding university degrees. The academic credits awarded can support progression to further study at academies and universities in Italy and abroad.
Programme Structure
The Master of Arts in Product and Service Design combines practical projects with cultural studies, developing an understanding of how products and services relate to society:
- Year 1: Students connect design research with the humanities to explore the social and cultural context of products and services. Project methodology, furniture and brand design sit alongside art and design history. Work in 3D modeling and rendering develops representation skills, while lectures and workshops examine product design as a creative process and a relationship between users and manufacturers.
- Year 2: Advanced design studies include exhibition and lighting design, supported by project culture, design management and art direction. Students develop their ability to manage projects from concept to detailed design and present each stage of the process. Interdisciplinary workshops help prepare them for professional practice.
Audience
This course is aimed at graduates interested in developing products and services that respond to changing social needs. It suits those seeking to combine creative practice with design strategy and materials research, while exploring the environmental responsibilities of design and learning to manage projects from initial concept to market.
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Pre-enrolment: between March and November. This procedure is MANDATORY.
Language
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Credits
Delivered
Campus Location
- Milano, Italy
Disciplines
Industrial Design View 15 other Masters in Industrial Design in ItalyWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
To apply for a NABA Master of Arts, you need a bachelor’s degree or first-level academic diploma and must meet the course’s entry requirements. We may consider other backgrounds if your motivation and research interests are strong.
Complete the application form, pay the fee, and submit:
- Your CV and motivation letter
- A copy of your passport’s photo page
- Your degree certificate and full academic transcripts in English
- A project portfolio (optional for Social Design)
- Proof of Italian at CEFR B1 or English at IELTS 5.0 or an accepted equivalent
The language certificate must be submitted within one month before the beginning of the programme and should not be older than 2 years. Native speakers are exempt; an English-taught high school diploma also qualifies, subject to verification by the Admissions Office.
Non-EU applicants needing a study visa must complete UniversItaly pre-enrolment and the relevant consular procedures.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NABA, New Academy of Fine Arts and/or in Italy, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents22750 EUR / year≈ 22750 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals10650 EUR / year≈ 10650 EUR / year
Additional Details
EU/EFTA students with 3+ years residency may get reduced fees based on income.
Living costs
Milano
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Need help with your student visa?
Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.
- Avoid common visa mistakes and delays
- Know exactly what documents you need
- Get a clear checklist tailored to your situation
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Product and Service Design.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility