Overview

The Master of Arts in Product and Service Design at the NABA Milan campus prepares students to develop new products and services, managing progress from initial concept through production and market launch. Taught in Italian or English, this two-year programme connects creative development with design strategy and research into materials.

As everyday life becomes increasingly shaped by services, the course explores the changing role of products and designers' ethical responsibilities. Students consider how design relates to social needs and economic conditions, alongside the search for a more sustainable relationship with the natural environment.

Guided by lecturers and professionals, students learn to research possible scenarios and turn them into design concepts. Case studies help them place their ideas within a wider cultural context, while the study of materials and technologies connects design decisions with production processes. Digital tools and multimedia techniques support the representation and communication of their projects.

The programme covers the following key topics:

• Product design and practical product and service design work
• Materials and technologies
• Image culture and communication design
• Brand direction and art direction
• Experience design and interface design
• Data-driven design
• Lighting design

Throughout the course, students learn how changing consumer needs influence design. This approach brings research and practical development together, building the skills needed to take responsibility for different stages of a product or service project.

The programme prepares students for professional paths including:

• Product designer
• Service designer
• UX/UI designer
• Brand specialist
• Art director
• 3D modeling specialist
• Design manager
• Brand designer
• Product development manager

The course awards a Second Level Academic Degree in Design and carries 120 CFA credits.

Accreditation

NABA’s Master of Arts programmes award Second Level Academic Degrees recognised by the Italian Ministry of University and Research (MUR). These qualifications have full legal status and are equivalent to the corresponding university degrees. The academic credits awarded can support progression to further study at academies and universities in Italy and abroad.