Overview

Students in the Master of Marketing and Innovation Management offered at Edith Cowan University course will be able to create value for an organisation, their customers, their partners and society at large.

They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Career Opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

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Programme Structure

Courses include:

Managing People and Organisations

Marketing Leadership

Consumer Behaviour

Promotional Marketing

Design Thinking

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-07-27 00:00:00

Application deadline not specified.
Starting 2027-02-23 00:00:00
- Apply before 2027-01-23 00:00:00 , International
- Apply before 2027-02-09 00:00:00 , National

Language

English

TOEFL^® IBT

84

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PTE Academic

58

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IELTS

6.5

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4.9/5 student rating

Credits

240 alternative credits

Delivered

On Campus, Online

Campus Location

Joondalup, Australia

Disciplines

Project Management Marketing Marketing Management View 67 other Masters in Project Management in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

84

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS code: 083332D

The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

All applicants are required to meet the published entry requirements. This course allows eligible applicants to fast track their degree through Credit and Recognition of Prior Learning (CRPL), where they have completed a degree in a specified discipline (or with appropriate experience)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Edith Cowan University and/or in Australia, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

39650 AUD / year

≈ 39650 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

29800 AUD / year

≈ 29800 AUD / year

Living costs

Joondalup

Australia

1400 - 2500 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Master of Marketing and Innovation Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Joondalup

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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