Marketing and Innovation Management

Overview

Students in the Master of Marketing and Innovation Management offered at Edith Cowan University  course will be able to create value for an organisation, their customers, their partners and society at large. 

They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. 

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Course Learning Outcomes 

• Apply critical thinking and technical skills to solve authentic business problems.
• Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
• Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
• Independently initiate, plan and execute a substantial project to meet agreed deliverables.

• Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Employment opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. 

For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher