Master On Campus Online

Marketing and Innovation Management

Edith Cowan University

24 months
31300 AUD/year
23950 AUD/year
Tuition fee
Apply date
Start date


The Master of Marketing and Innovation Management offered at Edith Cowan University is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. 


Students in the Master of Marketing and Innovation Management offered at Edith Cowan University  course will be able to create value for an organisation, their customers, their partners and society at large. 

They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. 

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Course Learning Outcomes 

  • Apply critical thinking and technical skills to solve authentic business problems.
  • Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
  • Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
  • Independently initiate, plan and execute a substantial project to meet agreed deliverables.
  • Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Employment opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. 

For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher

Programme Structure

Courses include:

  • Managing People and Organisations 
  • Marketing Leadership 
  • Consumer Behaviour 
  • Promotional Marketing 
  • Design Thinking  

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details

We recommend you apply as soon as you can. It's best to receive an offer as early as possible so you can prepare for orientation and semester start.


240 alternative credits


On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

CRICOS code: 083332D 

  • The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.
  • All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.

Tuition Fee

To alway see correct tuition fees
  • International

    31300 AUD/year
    Tuition Fee
    Based on the tuition of 31300 AUD per year during 24 months.
  • National

    23950 AUD/year
    Tuition Fee
    Based on the tuition of 23950 AUD per year during 24 months.

Living costs for Joondalup

1400 - 2500 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Innovation Management
Edith Cowan University


Go to your profile page to get personalised recommendations!