Studyportals Study cover for Imagineering


Breda University of Applied Sciences (BUAS)

M.B.A. On Campus
12 months
10385 EUR/year
2143 EUR/year
Tuition fee
Apply date
Start date


The Imagineering approach fits in a range of new emerging complexity-based approaches aiming at innovation by empowering collective creativity, in a strategically envisioned direction. The Imagineering programme at Breda University of Applied Sciences (BUAS) includes aspects of design thinking, appreciative inquiry and complexity theory.

Visit the official programme website for more information


The master’s programme of Imagineering focuses on the specifics of designing strategic narratives through engaging people in a creative manner. It is built upon the concept of designing for organisational societal emergence. By appealing to  the imagination, stakeholders are involved as co-designers of the future.

The programme offers you a deeper theoretical insight into issues of organisational design in the context of enterprise logic transformation. It enables you to develop analytical, proactive, problem-solving attitudes and design skills towards these issues. Next to this, you develop knowledge and skills required to design and implement professional advice in an organisational and cross-cultural setting. Furthermore, you will build and strengthen your expertise to innovate, participate and lead processes of collaboration and creativity through this master’s programme.

After your master

As a graduates of the Executive Master Imagineering at Breda University of Applied Sciences (BUAS) , you will generally find employment in innovation-related positions, marketing and branding roles, or as a business consultant. After your graduation you are entitled to the degree of Master in Business Administration. 

BUas is commited to forging long-lasting relationships with its graduates In this video alumni of the Master Imagineering explain why they want to stay connected to us as well.

Programme Structure

The course includes: 

  • Block 1: Inspiration
  • Block 2: Ideation
  • Block 3: Implementation
  • Block 4: Performing the research-based Imagineering project

Key information


  • Full-time
    • 12 months
  • Part-time
    • 18 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
Start practicing IELTS today!

Other requirements

General requirements

  • If you want to apply to this master’s programme, you should have a bachelor’s degree. Preferably a Bachelor in Business Administration in a relevant field of study, e.g. tourism management, leisure management, sports management, culture management, business management or economics.
  • Apart from educational background and language skills, criteria for admission are also personal qualities and motivation. Work experience in any field is preferred, though a study-related work experience (e.g. work placement) may be accepted as an alternative.

Tuition Fee

  • International

    10385 EUR/year
    Tuition Fee
    Based on the original amount of 10385 EUR per year and a duration of 12 months.
  • EU/EEA

    2143 EUR/year
    Tuition Fee
    Based on the original amount of 2143 EUR per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

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Breda University of Applied Sciences (BUAS)


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