Imagineering

Overview

The master’s programme of Imagineering focuses on the specifics of designing strategic narratives through engaging people in a creative manner. It is built upon the concept of designing for organisational societal emergence. By appealing to  the imagination, stakeholders are involved as co-designers of the future.

The programme offers you a deeper theoretical insight into issues of organisational design in the context of enterprise logic transformation. It enables you to develop analytical, proactive, problem-solving attitudes and design skills towards these issues. Next to this, you develop knowledge and skills required to design and implement professional advice in an organisational and cross-cultural setting. Furthermore, you will build and strengthen your expertise to innovate, participate and lead processes of collaboration and creativity through this master’s programme.

After your master

As a graduates of the Executive Master Imagineering at Breda University of Applied Sciences (BUAS) , you will generally find employment in innovation-related positions, marketing and branding roles, or as a business consultant. After your graduation you are entitled to the degree of Master in Business Administration. 

BUas is commited to forging long-lasting relationships with its graduates In this video alumni of the Master Imagineering explain why they want to stay connected to us as well.