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Digital Marketing, M.Sc.

  • Application Deadline
  • 12 months
    Duration
University rank #601 (WUR) ,
Digital Marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology and our MSc Digital Marketing degree prepares you for a fascinating career.

About

During this course you will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. Now is an exciting and challenging time to study digital marketing. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.

Finally, in your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, a business research project or a global experience project.

This degree has been designed in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM) to expose you to the very latest thinking, tools and techniques in digital and social media marketing. It aims to give you the skills sought after by today’s employers and opportunities to work at a strategic and tactical level. 

When you successfully complete your MSc Digital Marketing degree, you'll have the opportunity to gain an extra qualification, the Level 4 Certificate in Professional Marketing upon successful completion of an assessment. You’ll also be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Accreditation

Nottingham Business School have both EQUIS and AACSB accreditation. We're also ranked in the top 95 European Business Schools in the Financial Times (FT).

Programme Structure

Courses include:

  • Principles of Marketing
  • The Customer Experience
  • Strategic Perspectives and the Global Environment
  • Digital Marketing Management
  • Driving Digital Marketing
  • Contemporary Perspectives in Customer Engagement
  • Consultancy Experience Project
  • Internship Experience Project
  • Business Research Project
  • Global Experience Project

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    83

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

  • Minimum required score (Grade B2):

    176

    C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

    Note: degree programmes and applications may require a more specific minimum score for admission.

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Tuition Fee

  • International Applies to you

    12900 GBP/year
    Tuition Fee
    Based on the original amount of 12900 GBP per year and a duration of 12 months.
  • EU/EEA Applies to you

    9000 GBP/year
    Tuition Fee
    Based on the original amount of 9000 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Full-time (two years with placement):

  • £10,350
  • £14,250

Living costs for Nottingham

  • 583 - 980 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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