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Consumer Analytics and Marketing Strategy

M.Sc.
12 months
Duration
Unknown
Tuition fee
Passed
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Apply date
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Start date

About

This innovative Masters degree in Consumer Analytics and Marketing Strategy offered by University of Leeds will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Visit the official programme website for more information

Overview

This Consumer Analytics and Marketing Strategy program offered by University of Leeds offers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing and Management, which draws on the knowledge of the Centre for Decision Research and the Global and Strategic Marketing Research Centre, alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.

Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Career

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.

The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Programme Structure

Courses included:

  • Geographic Data Visualisation & Analysis
  • Big Data and Consumer Analytics
  • Predictive Analytics 
  • Applied GIS and Retail Modelling
  • Business Analytics and Decision Science
  • Consumer Behaviour
  • Marketing Research Consultancy Project 
  • Digital and Interactive Marketing 
  • Marketing Strategy 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
92
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
64

Other requirements

General requirements

A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.

English proficiency

Documents and information you’ll need:

  • A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
  • Two academic references
  • A personal statement
  • An up-to-date CV
  • Evidence of your English language qualifications, if English is not your first language
  • A letter of sponsorship, if you need one.

Funding

We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Consumer Analytics and Marketing Strategy
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University of Leeds

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