Strategic and Digital Marketing

Overview

Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. 

There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning the Strategic Digital Marketing programme offered by the University of South Wales  is attractive to employers.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage. 

The MSc  Strategic and Digital Marketing  programme offered by the University of South Wales provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas.

Careers

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. 

Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the MSc Strategic Digital Marketing course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.