Strategic and Digital Marketing University of South Wales

Overview

The course content, which is taught in the heart of Cardiff and online, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualise, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges.

The guiding philosophy of Strategic and Digital Marketing course from University of South Wales is to actively seek new ways of ‘doing business’ through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies; communities of practice and interest, tribal participation; and business model technology-enabled futures and omnichannel implementation.

At USW, we acknowledge that the only constant is change, and none more so than the current environment. This new and exciting course reflects the challenges new managers and existing leaders in marketing face, exploring the role of marketing in delivering value for individuals, businesses, and society.

The course is delivered by award-winning international teaching, learning, and research experts in the areas of marketing, digital, and public relations. Teaching within the course has a clear purpose, which is to build students’ professional autonomy as individuals who are responsive to emerging concerns, and disruptive in co-creative and future-oriented organisations.

Careers

Graduates of this course are now employed in agency (marketing/advertising) employment, public and private sector organisations e.g. fashion, health, construction, and the likes of event management and the financial sector. Some have also started their own successful enterprises.

Job titles attained by graduates (depending on experience etc) include:

• Marketing / Digital Executive
• Communications Executive
• Marketing Manager
• Agile Senior Delivery Manager
• Digital Lead
• Digital Content Specialist
• Marketing Coordinator
• Social Media Manager/Executive
• Community Development Manager/Executive
• Design and Marketing Executive
• Global Head of SEO & Content Marketing
• Trainee Digital Strategist
• Web editor
• Social Advertising Specialist
• Associate / Account Manager
• e-Commerce & Digital Marketing Manager