by Diana Naneva
What are the first words that come to your mind when you think of Marketing? Products, promotion, and services maybe? If yes, that’s the correct answer. If it wasn’t that, that’s also fine, because Marketing means so much more. It’s actually one of the essential areas of any business that helps it reach its goals and make money.
Here are a few Marketing programmes we recommend:
- M.A. at IU International University of Applied Sciences, Germany
- M.Sc. at Tilburg University, the Netherlands
- M.Sc. at Keele University, the UK
- Master's at EU Business School, Spain
- M.Sc. at Aalto University, Finland
1. Develop essential business insights during a Marketing degree
If you’ve ever wondered what it is like not to be just a consumer at the store or the viewer of the ads about snacks on TV, but also to understand how different brands are advertised, you will definitely like Marketing studies.
You will dive into explanations of why customers think and behave in a certain way when they decide what to buy. You will also study:
- how to understand customers’ needs
- how to persuade them to take a certain action
- how your business can benefit from customer actions
Or generally speaking, you will get the chance to learn a bit about everything- psychology, sociology, and even politics and how they affect consumers. Doesn’t that sound fun?
2. Marketing skills are essential for entrepreneurs
Are you full of innovative ideas and want to have your own business? Then you will have to base your business decisions on Marketing knowledge. You will:
- Do market research: learn about the target customers, their needs, behaviour, and preferences
- Understand global marketing trends: as they are top priorities of business owners in 2021, you will learn how these trends affect society and its everyday choices
- Learn how to advertise your business by using creative methods and inspire people to buy your products and services
- Plan marketing campaigns, meet with clients and develop interesting strategies to stand out among your competitors
3. Marketing studies improve your communication skills
As negotiation and presentation are a vital part of Marketing, marketers need to master their way of communication, making it relevant, worthwhile, and compelling, so that they can create a strong connection with their audience. The better the story of your business is, the more likely customers will be to notice, remember, and agree with you.
Not to mention that once you become good at Marketing communication, you can use your new skills even in day-to-day life. For example, when trying to persuade your friends to take a certain action, you will use your analytical thinking and strong arguments and achieve your goal in no time!
4. Various Marketing specialisations to choose from
As Marketing itself is a very broad academic discipline, students also get familiar with more specific parts of it, such as:
- Social Media Marketing – using social media platforms like Facebook, Instagram, and Snapchat to reach potential customers
- Email Marketing – developing relationships with clients through sending emails and making your brand more visible
- Offline Marketing – focusing on traditional media, such as billboard ads, television, radio and print media
- Influencer Marketing – using famous individuals, who are experts in a certain area and have a huge following, to boost recommendations about your brand
There are so many other types of Marketing, but we won’t spoil them. If you are interested in Marketing, you will know them all!
5. You can study at the best Marketing universities in the world
There are so many universities that specialise in Marketing in both the US and Europe. The top 10 educational institutions, specialising in Marketing in 2021 are:
- HEC Paris School of Management (France)
- Imperial College Business School (the UK)
- Columbia Business School (the US)
- The University of Manchester (the UK)
- Emlyon Business School (France)
- ESCP Business School (the UK and France)
- Esade Ramon Llull University (Spain)
- Warwick Business School (the UK)
- EDHEC Business School (France)
- WU – Vienna University of Economics and Business (Austria)
Check out the full Marketing ranking on the official TopUniversities website.
6. Marketing jobs are popular, diverse, and well-paid
There is an increasing demand for marketers in 2021, and nearly all industries require marketing roles. Here are some of the most common job titles with their average yearly salary (according to data from PayScale and Glassdoor):
- Digital Marketing Manager – 74,000 USD/year
- Social Media Manager – 44,000 USD/year
- SEO Manager – 80,000 USD/year
- Content Marketing Manager – 67,000 USD/year
- Product Marketing Manager – 114,000 USD/year
- Brand Marketing Manager – 87,000 USD/year
What’s more, as Marketing is a constantly evolving industry, there is a growth in the yearly salaries for Marketing professionals and yearly bonuses. It doesn’t sound bad at all, does it?
7. Start working right after you get your Marketing Bachelor’s
Most marketing positions require only a Bachelor’s degree to start working, which means that if you are tired of studying, you can start your career immediately after you graduate and gain some experience at a professional level.
Of course, some advanced or managerial positions might demand a Master’s degree as well, but you can decide if you want to do that in the future.
8. You can always learn more if you are passionate about Marketing
Do you think books and materials from the university are not enough and you want to learn more? There are plenty of short-courses and online platforms in this area, through which you can improve your Marketing knowledge and get a certificate that will look great on your CV!
If you want to learn directly from experts, you can meet with marketing coaches, discuss your business or ideas with them and get help and advice on how to improve your results.
Wait, there is more! Every year, there are marketing events and conferences — both online and offline — that offer innovative ideas on how you, as a marketer, could adapt to unpredictable circumstances and stay ahead in this industry.
Also, the variety of Marketing books written by professionals don’t just reveal secrets of some of the most successful business strategies, but also teach you how to think creatively and not be afraid to explore.
As an example, we recommend the book ‘This is Marketing’ by Seth Godin, in which he explains in great detail that the main purpose of marketing is to create a positive and meaningful change in society.
Now that you know all of that, what are you waiting for? Go abroad and grab your Marketing diploma!