What Can I Do with a Master’s in Marketing?

 ·  Featured

by King's College London

With a wide range of roles across every industry, in every part of the world, a career in marketing is a popular choice. This competitive sector has a fast-changing and dynamic nature, requiring marketers to stay at the forefront of trends and developments.

From assistant roles to heading up large corporations, marketing offers fantastic opportunities for motivated workers. Whether you want to unleash your creative side or show off your planning abilities, the skills needed are varied and in-demand. A Master’s in Marketing can give you a competitive edge, helping you stand out from the crowd and discover your dream marketing role.

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Below, you'll find out about five top marketing roles and the relevant skills a Master’s in Marketing will provide you with:

Digital marketing executive

The digital marketing landscape is a competitive space for businesses, and it requires a specific skill set to get a company noticed. This is reflected in the growth of digital marketing job roles, with more importance focused on this area of marketing than ever before.

One study found that 61% of surveyed companies plan to add digital marketers to their team this year. Every day is different for digital marketers, they need an understanding of multiple channels, content marketing and SEO, to a name few. With digital marketing only continuing to grow, it is a fast-paced and exciting role you can sink your teeth into. 


As you explore the world of digital marketing through your Master’s, you will discover the influence that new technology has on marketing practice. You will need a strong understanding of this impact, alongside the most recent trends and developments.

Flexibility and versatility are both essential for the role as it encompasses many aspects, and the digital world is ever-changing. The ability to create an effective communication strategy will set you apart in this field.

  Marketing reports and statistics

Brand manager

A brand helps customers identify a product or service and importantly, distinguish it from others. It is critical to businesses because the brand is how others perceive them; responsible for driving business and increasing brand awareness.

It is the responsibility of a brand manager to shape the brand image and personality, protecting the brand and ensuring others follow set brand guidelines for consistency.


As well as organisation skills, a brand manager needs a keen eye for design, the ability to decide what works and a vision for the customer perception of the brand.

 Spotting trends and considering them within a brand strategy is important for a business to come across as relevant and up-to-date.

During a Master’s, you will assess the importance of the brand in the context of marketing and business strategy, financial performance and the cultural environment.

Social media specialist

Over the last decade, social media has dramatically changed the way that customers interact with businesses and vice versa. Customers now expect one-to-one communication, rather than waiting a week for an email response. Business information and news are also expected through the medium of social media. This all requires maintenance, admin and a lot of creativity.

It is recognised that social media is an effective tool for marketers. One study revealed that 73% of marketers believed social media marketing has been somewhat effective or very effective for their business. Social media campaigns, social monitoring and engagement are all a part of a social media specialist’s day-to-day role.


Like digital marketing, although more specialised, this role will require keeping up with the latest trends, including the most popular/relevant platforms. Creativity will form a big part, but both strategy and the monitoring of social impact are crucial for social media specialists.

Marketing manager

Marketing managers play a crucial role in business. They oversee the marketing team, working to spot trends, identify opportunities and develop campaigns and strategy. The ultimate aim is to acquire new customers and drive revenue.

As marketing teams become more data-driven, it falls on marketing managers to develop data into insights to drive their decision making. Communication is key, not just within their team, but also how they communicate their product or service to customers.


Marketing managers are responsible for the marketing team and therefore require a broad range of skills, from organisation to communication. It is valuable to have a creative flair, commercial awareness and data collection/analysing skills, but strategy and planning are at the heart of the job role.

Market research analyst

The concept of marketing has been around for a considerable amount of time, but there are some job titles which have only come into the forefront in recent years. One of these is market research analyst, and it is a job high in demand. In the US alone, this role is predicted to grow by 18% by 2029.

Strategy is of great importance to marketers, but research comes first. This job centres around researching and reporting on market conditions. Knowledge gained from this activity allows for effective and detailed marketing strategies and campaigns.


During a Master’s in Marketing, students will undergo a considerable amount of research and strategy planning. Learning how to develop and evaluate marketing information systems will give you an appreciation of how market research contributes to business decision-making.

Social media and marketing

How to get your dream marketing role

Gaining a Master’s in Marketing is a great step into the sector but industry experience is also key, particularly if you’re looking to change careers.  If you know marketing is the right direction for you, an online, part-time course allows you to study alongside your job, building experience and learning at the same time.

With such varied roles across different industries, the marketing landscape offers something unique. Demonstrating how the discipline encompasses all sectors, Marketing Week (2018) revealed that the top sectors for marketing included:

  • gaming and gambling
  • automotive
  • travel and leisure
  • education

This varied industry offers an abundance of job opportunities for the right candidate. The chance to work across the globe, from the office, from home, small business, huge business or even freelance.

If you have a passion for marketing, find the role and the company that suits you. A Master’s in Marketing will give you the skills you need, whether analytical, research, creativity, organisation or planning.

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Ready to take the next step?

Achieving a Master’s in Marketing is a fantastic way to propel your career forward. At King’s College London, you will develop the skills talked about in this post through our Marketing MSc, PG Dip or PG Cert.

During modules such as Consumer Behaviour and Marketing Strategy & Planning, you will learn advanced concepts of marketing, ready to take your career to the next level.

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