Year after year, generation after generation, Penninghen has been a privileged observer of change and witness to important developments in our society. Creativity continuously evolves and moves with the times and can provide relevancy, empathy and sensitivity to events and trends, whilst conveying emotions and feelings. Design transgresses the limits of period and culture, and as a result remains a powerful and timeless tool. We live in a world of communication where there 6 is a constant need to interact with people.