Graphic Branding and Identity University of the Arts London (UAL)

Overview

The MA Graphic Branding and Identity programme at the University of the Arts London (UAL) is a transformative course that positions design as a catalyst for creating diverse, relevant, ethical, and socially-aware brands. It goes beyond traditional visual identity and logo design, fostering a mindset of innovation and critical inquiry among students. This course is particularly suited for those who aspire to make a significant impact in branding, combining creative practices with a deep understanding of cultural and social contexts.

Why Graphic Branding and Identity at UAL?

UAL is recognised for its outstanding reputation in the creative arts, consistently ranking among the top institutions globally. The London College of Communication, where this course is offered, boasts strong industry connections, allowing students to collaborate with renowned brands and agencies. The programme encourages networking opportunities, enhancing students' employability by connecting them with industry leaders. Furthermore, UAL's commitment to sustainability and social justice is embedded in the curriculum, preparing graduates to address pressing global challenges through responsible design.

Tuition Fee Breakdown

The tuition fees for the MA Graphic Branding and Identity are as follows:

• Home Students: £14,420 per year
• International Students: £30,890 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme comprises four units, totalling 180 credits, delivered over three 15-week blocks:

• Unit 1: Situating Practices - This unit introduces the sociocultural and historical contexts of branding, helping students identify their position as branding practitioners.
• Unit 2: Professional Practices - Focused on commercial practices, this unit develops students' professional attitudes and prepares them for the industry.
• Unit 3: Collaborative Unit - This unit encourages collaboration across disciplines, allowing students to work on projects tailored to their interests.
• Unit 4: Master’s Project - Students will develop a final project that integrates their research and practice, culminating in a comprehensive design output.

Industry Demand

As branding becomes increasingly vital across various sectors, the demand for skilled professionals in graphic branding and identity continues to rise. Graduates from this programme are well-equipped to enter industries such as advertising, design consultancy, and corporate branding, where they can apply their expertise in creating impactful brand narratives.

Careers with Graphic Branding and Identity

Graduates of the MA Graphic Branding and Identity have found successful careers in prestigious companies, including Accenture, Mintel, Havas, and Chanel. Alumni have taken on roles such as brand strategists, creative directors, and design consultants, showcasing the versatility and relevance of their skills in the job market. The programme’s focus on collaboration and real-world applications ensures that students are prepared to meet the challenges of a dynamic industry.