International Marketing with Consumer Psychology Heriot-Watt University

Overview

The MSc International Marketing with Consumer Psychology at Heriot-Watt University provides a comprehensive exploration of how psychological principles influence modern marketing strategies and consumer behaviour. Students gain a deep understanding of contemporary marketing concepts while examining the boundaries of how international trade affects everyday life. This programme is specifically designed to meet emerging industry demands by focusing on the added value marketing provides to diverse stakeholders.

Throughout the curriculum, students develop the expertise to define and explain complex parameters within the fields of consumer psychology and international strategic marketing.

Why International Marketing with Consumer Psychology at Heriot-Watt University?

• Benefit from a university with a global reach and a history of producing career-ready graduates since 1821.
• Access advanced facilities and strong industry links that contribute to high graduate employment rates.
• Learn from expert staff whose research covers employment, work, and enterprise excellence.
• Customise your learning experience with optional courses tailored to specific marketing interests.
• Engage in an independent dissertation that allows for an in-depth examination of a chosen psychological or marketing topic.

Tuition Fee Breakdown

• International fee: GBP 24952 per year
• National fee: GBP 12744 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Social and Organisational Change
• Contemporary Consumers
• International Strategic Marketing
• Marketing Metrics
• Psychology of Leadership
• Research Philosophy and Practice
• Branding and Communications
• Sustainable Marketing
• Social Media Marketing

Careers with International Marketing with Consumer Psychology

Graduates are prepared for a wide range of professional roles within the global marketing sector, equipped with the skills to make judgements in complex environments. The programme develops transferable expertise in presentation, communication, and analytical thinking, which are highly valued by employers. Former students have successfully balanced their studies with professional roles in brand experience, using their degree to enhance their approach to global professional challenges. The curriculum ensures that individuals are highly sought after for roles involving commercial problem-solving and digital marketing strategy.

Accreditation

The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. You’ll gain a credit for prior learning upon completion of your degree or have the option to self-study for a CIM qualification during your programme of study.