M.Sc. On Campus

International Marketing with Consumer Psychology

Heriot-Watt University

12 months
19752 GBP/year
9120 GBP/year
Tuition fee
Apply date
Start date


Heriot Watt University’s MSc in International Marketing with Consumer Psychology at Heriot-Watt University delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.


The MSc in International Marketing with Consumer Psychology from Heriot-Watt University provides insight into consumer behaviour against a background of international marketing concepts. 


  • There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  
  • Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners. 


  • Heriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. 
  • CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Programme Structure

Courses include:

  • Contemporary Consumers
  • Strategic Marketing
  • Marketing Logistics
  • Branding and Communications
  • Research Philosophy and Practice
  • Psychology for Marketing

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details

National deadline is for Scottish and RUK students.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

Tuition Fee

To alway see correct tuition fees
  • International

    19752 GBP/year
    Tuition Fee
    Based on the tuition of 19752 GBP per year during 12 months.
  • National

    9120 GBP/year
    Tuition Fee
    Based on the tuition of 9120 GBP per year during 12 months.

Part time fees:

  • UK/EU:  £4,560

  • Overseas: £9,876

Living costs for Edinburgh

725 - 1167 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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International Marketing with Consumer Psychology
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