Marketing, Master

  • Anytime
    Application Deadline
  • 18 months
    Duration
  • English (schedule IELTS)
    Language
University rank #247 (QS) , | Online
An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing effort.

About

You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies. You will learn how to design and undertake marketing research, identify and improve your personal management skills, and develop a breadth of knowledge by exploring a number of specialist areas such as consumer behaviour, brand strategy, services marketing, product innovation, marketing communication and social marketing.

Accreditation

Professional recognition and accreditation
Students and graduates are eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

Programme Structure

Courses include:
  • Management 1 - Managing People
  • Business and Government in the Global Context
  • Global Business and Social Technology: A Case Study Approach
  • Accounting for Management Decisions

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 18 months
    Part-time
    • Average part-time duration 24 months
  • Languages
    • English
  • Delivery mode
    On Campus, Online

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    92

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    580

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score (Grade B):

    193

    C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

    Note: degree programmes and applications may require a more specific minimum score for admission.

Academic Requirements

2 year duration

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline and evidence of a minimum 1 year full-time (or equivalent) work experience in a business or marketing role.

1.5 year duration

You must have successfully completed:

An Australian Bachelor degree, Graduate Certificate, Graduate Diploma or Masters degree (or equivalent overseas qualification) in Business (or a related discipline) and evidence of a minimum 1 year full-time (or equivalent) work experience in a business or marketing role;

OR

The RMIT Graduate Certificate in Marketing.

Prerequisites

None

Selection tasks

Tuition Fee

  • International Applies to you

    34560 AUD/year
    Tuition Fee
    Based on the original amount of 34560 AUD per year and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Melbourne

  • 1501 - 2660 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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