Overview

Shaped around real-world marketing projects and challenges, the in-depth Marketing program from the RMIT University gives you hands-on experience in planning, directing, implementing and monitoring an organisation’s marketing efforts.

Prepare for an immersive and exciting degree that blends theory with practice to shape you into a leader in your field. With industry connections integrated throughout your study, you’ll develop immediately applicable skills and expand your professional network.

One semester, you may be working with Visit Victoria to build a strategy to attract more tourists into the state. The next, you may be working with SBS to understand consumer culture and produce market data that shapes programming decisions. Or working with ride-hailing company DiDi to design and roll out a communications strategy across Melbourne.

Delivered in the centre of Melbourne, the Master of Marketing brings industry into the classroom to give you invaluable experience in the latest issues and trends facing marketing organisations today. This degree will equip you with deep understanding of the role of marketing and its relationship with other important functional areas in management – giving you an all-of-business view in preparation for success as a marketing manager.

Career

Graduates of the Master of Marketing at RMIT have gone on to fill management roles in some of the world’s most iconic brands.

Thanks to the strong focus on solving real-world industry challenges, you will graduate not only job-ready, but armed with a compelling CV of project work that helps you stand out from your peers. You’ll be ready to seek a promotion to a more senior position in marketing and apply your new skills to impactful marketing activities.

Programme Structure

Course include:

Marketing Management

Consumer Behaviour

Marketing Communication Strategy

Marketing Research

Key information

Duration

Full-time
- 18 months
Part-time
- 48 months

Start dates & application deadlines

Starting 2026-07-21 00:00:00

Apply anytime.
Starting 2027-03-03 00:00:00

Apply anytime.

More details

National: Applications will be accepted for each program until all places are filled, so ensure you apply as early as possible for your application to be considered.

Int: Applicants who are required to apply for a student visa are recommended to apply and accept their offers for minimum of 4 weeks prior to program’s commencement date to allow sufficient visa processing time.

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Delivered

On Campus

Campus Location

Melbourne, Australia

Disciplines

Marketing View 53 other Masters in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS provider number: 077512F

2 year duration

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline from a recognised tertiary institution.

1.5 year duration

You must have successfully completed:

An Australian Bachelor degree, (or equivalent overseas qualification) or higher level qualification in a business (or related) discipline from a recognised tertiary institution*. OR

The RMIT Graduate Certificate in Marketing^.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at RMIT University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

48960 AUD / year

≈ 48960 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

35520 AUD / year

≈ 35520 AUD / year

Living costs

Melbourne

Australia

1501 - 2659 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Melbourne

Funding

Scholarships Information

Available Scholarships

Our partners