
Overview
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
Graduates from the MSc in Digital Marketing from Dublin City University will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
Careers
You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles including Digital Account Executive, Digital Project Manager, Content Marketer, Research Analyst, Digital Marketing Executive, and Social Media Manager. Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Digital Marketing Mechanics & Authorship
- Strategic Thinking & Data Analytics
- Digital Marketing & eBusiness Management
- Research Methods
- Digital Advertising & Communications
- Applied Web Design & Development
- Practicum - Applied Research
- Dissertation
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , EEA/EU
-
Language
Credits
Delivered
Disciplines
Digital Marketing View 25 other Masters in Digital Marketing in IrelandExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
Other requirements
General requirements
- An Honours degree (H2.1) or higher in a Business discipline, or equivalent international qualification OR
- An Honours degree (H2.1) or higher in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR
- Professional qualifications plus 5 years or more relevant professional experience in Marketing.
- International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. More information about English language requirements for DCU Business School can be found here.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Dublin City University and/or in Ireland, please visit Student Insurance Portal.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
19500 EUR/yearTuition FeeBased on the tuition of 19500 EUR per year during 12 months. -
EU/EEA
11600 EUR/yearTuition FeeBased on the tuition of 11600 EUR per year during 12 months.
Living costs for Dublin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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