M.Sc. On Campus

Digital Marketing

Dublin City University

12 months
16000 EUR/year
10955 EUR/year
Tuition fee
Apply date
Start date


The MSc in Digital Marketing from Dublin City University is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. 


Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.

Graduates from the MSc in Digital Marketing from Dublin City University will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.


You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles including Digital Account Executive, Digital Project Manager, Content Marketer, Research Analyst, Digital Marketing Executive, and Social Media Manager. Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers.

Programme Structure

Courses include:

  • Digital Marketing Mechanics & Authorship
  • Strategic Thinking & Data Analytics
  • Digital Marketing & eBusiness Management
  • Research Methods
  • Digital Advertising & Communications
  • Applied Web Design & Development
  • Practicum - Applied Research
  • Dissertation

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class
Upper Second Class (recommended)

Other requirements

General requirements

  • An Honours degree (H2.1) or higher in a Business discipline, or equivalent international qualification OR
  • An Honours degree (H2.1) or higher in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR
  • Professional qualifications plus 5 years or more relevant professional experience in Marketing.
  • International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.  More information about English language requirements for DCU Business School can be found here.

Tuition Fee

To alway see correct tuition fees
  • International

    16000 EUR/year
    Tuition Fee
    Based on the tuition of 16000 EUR per year during 12 months.
  • EU/EEA

    10955 EUR/year
    Tuition Fee
    Based on the tuition of 10955 EUR per year during 12 months.

Living costs for Dublin

1100 - 1800 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
Dublin City University


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