Overview

The Brand Strategy and Management at IED Milano explores all processes of brand management, communication and strategy. It provides intensive training through a variety of project-based learning opportunities that change year by year, thus enabling close interaction between students and some of the most attractive international corporations on the market.  This course is specifically designed for those who want to explore the whole process of brand strategy, strategic planning and digital strategy across a wide scope, putting forward some new, creative solutions. Over your time on the course, you will be taught by top managers of great expertise, who work as Master's lecturers and enjoy exchanging views with their students, sharing with all of them all the experience acquired from top companies and agencies that they work with. Upon completion, you will be able to successfully move into the world of work, showing how far you can go with your analytical, strategic and creative skills.

Key Facts

• The Master's Programme in Brand Strategy and Management from Istituto Europeo Di Design (IED) was developed to provide students with easier access to key national and international brand players, as they get familiar with how companies and agencies actually work in brand management processes. Over the year you will be involved in a combination of lessons, tutorials, case histories, workshops and projects based on real-life briefs, which you will carry out either individually or as part of a team. You will develop the skills required to manage a brand name using a multidisciplinary approach. You will also have the opportunity to analyse contemporary economic and cultural scenarios, while setting out key aspects of product/service communication strategies and expanding your knowledge of branding processes. This work will help you understand how best brand strategies can be used as a way to suit customer needs and specific requirements. The quality of this programme is reflected in the number of practical training sessions offered on a daily basis, in addition to cross-training weeks focusing on: - Creativity, where students work on idea generation and € ̃out of the box ' methodology. - Leadership when you are given the opportunity to meet presidents and CEOs of large corporations. - Luxury industry, with an emphasis on Italian brands and excellences: Missoni, Diesel, Pomellato, Gessi are among those featured over the last few years. Other brands will also be involved and presented through the stories of their founders or general managers.