Graphic Design and Art Direction

Overview

Each student will develop a practice-led investigation within this broader context, actively constructing a bespoke body of design knowledge which combines theory, practice, research, entrepreneurship and innovation from a wide range of creative activities.

They will be taught to question and expand their creative thinking and generic design process by developing their analytical skills; engaging in critical dialogues; work independently, collaboratively and interdisciplinary; experimenting in a range of directions before delivering professional and innovative outcomes to defined audiences with confidence. All creative activities are supported by strategic thinking, robust methodologies and informed by practice-led research.

This Graphic Design and Art Direction programme at Manchester Metropolitan University aims to develop a deeper understanding and fuel a personal obsession with the visual communication of ideas, continually asking: What is possible within the visual realm of text and image?

Careers

We cultivate highly motivated, independent and creative thinkers who can transfer their skills into the creative marketplace, as entrepreneurial innovators, freelance practitioners and innovative team players. Past graduates predominantly achieve graduate-level positions or practise as sole traders, design studio artists, exhibiting artists, museum curators, archivists, researchers, academics, community practitioners, specialist technicians and filmmakers at national and international levels.