
Overview
Our Master of Marketing offered at Swinburne University of Technology units, co-created and co-delivered with industry partners such as DBM Consultants, Hammond Thinking and CPM Australia, ensure your learning is industry-relevant and up-to-date.
You’ll develop a deep understanding of target markets and how best to talk to them, how to influence behaviour and communicate creatively across different digital platforms, and how to devise fresh, surprising and disruptive innovations.
Choose from 12 specialisations and a wide range of AGSE electives to develop the creativity, strategic thinking, analysis and technical skills you’ll need to make your career what you want it to be.
Depending on prior learning and experience, you may complete the Master in one year, 18 months or two years.
Career opportunities
You will be capable of taking a whole-of-business approach to marketing and will be equipped to take on senior roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer experience.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Opportunity Discovery, Creativity and Design
- Data Empowered Marketing
- Consumer Behaviour
- Global Digital Marketing
- Branding and Creative Innovation
- Services Marketing and Customer Management
- Marketing Strategy and Planning
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
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Language
Credits
Delivered
Disciplines
Marketing Digital Communication Digital Marketing View 40 other Masters in Digital Marketing in AustraliaExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
Other requirements
General requirements
CRICOS code 102652D
Applicants are required to have one of the following:- completed a bachelor degree (or higher award) in any discipline from a recognised higher education institution or equivalent OR
- completed the Postgraduate Qualifying Program (available to International applicants only)
Applicants who have additional qualifications are eligible to enter the program with Advanced Standing and may be able to complete the program in less than two years.
Satisfactory completion of one of the following:
- IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%
- Or equivalent measures available at English language requirements.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
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International
40200 AUD/yearTuition FeeBased on the tuition of 40200 AUD per year during 24 months. -
National
30600 AUD/yearTuition FeeBased on the tuition of 30600 AUD per year during 24 months.
Living costs for Melbourne
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.