Overview
This innovative MSc Marketing programme at Birkbeck, University of London, aims to equip students with essential knowledge and skills to excel in the ever-evolving marketing sector. The course blends theoretical insights with practical applications, ensuring graduates are well-prepared to tackle the dynamic challenges of today's global marketplace.
Why Marketing at Birkbeck?
Birkbeck's MSc Marketing is recognised for its academic excellence and is accredited by the Chartered Institute of Marketing (CIM). The university's strong reputation attracts highly motivated students from around the world. The course offers a unique interdisciplinary perspective, focusing on global, digital, and AI-driven markets while embedding sustainability and ethical practices at its core. Birkbeck’s central London location provides students with access to a vibrant academic community and networking opportunities with industry professionals.
Tuition Fee Breakdown
The tuition fees for the MSc Marketing programme are as follows:
- Full-time international students: £22,410 per year
- Full-time home students: £14,520 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The course comprises a total of 180 credits, including eight compulsory modules and a 12,000-word dissertation. The compulsory modules include:
- Advertising and Promotion
- Brand Management
- Consumer Behaviour
- International Marketing
- Marketing Analytics
- Principles of Marketing (Postgraduate)
- Relationship Marketing
- Research Methods in Management (Postgraduate)
Students will also undertake a dissertation, which allows for in-depth exploration of a marketing topic of their choice.
Industry Demand
The demand for skilled marketing professionals continues to rise as businesses seek to navigate the complexities of digital transformation and consumer behaviour. Graduates of the MSc Marketing programme are well-positioned to meet these demands, equipped with the latest marketing strategies and insights.
Guaranteed Work Experience
This programme does not guarantee work experience; however, it provides ample opportunities for networking and engagement with industry experts through various projects and guest lectures.
Careers with Marketing
Upon completing the MSc Marketing, graduates can pursue diverse career paths in advertising, media, public relations, market research, and more. Alumni have found success in prominent organisations such as Ipsos, Nielsen, American Express, Barclays, and Revolut. Potential job roles include:
- Social Media or Account Manager
- Marketing or Data Analyst
- Marketing Manager or Executive
- Digital Marketing Manager
- Brand Manager
- Event Organiser
- Advertising Analyst
Birkbeck’s dedicated careers service supports students in their career journeys, helping them connect their education with future ambitions.
Programme Structure
Courses include:
- Brand Management
- Consumer Behaviour
- Digital and Social Media Marketing
- Marketing Research
- Strategic Marketing Management
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , International
-
- Starting
- Apply before , International
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The university recommends that applicants apply as early as possible and at least six weeks before the start of term.
Language
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Credits
Delivered
Campus Location
- London, United Kingdom
Disciplines
Marketing View 335 other Masters in Marketing in United KingdomWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
- On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.
- Your personal details
- Your qualifications
- Your work experience
- Your personal statement
- Referees
- Statistical information
- English proficiency
The application form
Tuition Fees
-
International Applies to you
Applies to youNon-residents22410 GBP / year≈ 22410 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents14520 GBP / year≈ 14520 GBP / year
Additional Details
- Part-time home students: £7,260 per year
- Part-time international students: £11,205 per year
Living costs
London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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