Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
You will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. You will also develop objective insights into the subject matter; and learn about marketing decision-making processes.
The Marketing programme at Birkbeck, University of London is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.
Careers and Employability
Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include public relations officer, marketing executive, public affairs consultant, or media buyer. This degree can also be useful in a variety of roles within local and national government, as well as in becoming an event organiser, media planner, or advertising art director.
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- Brand Management
- Consumer Behaviour
- Marketing Management
- Marketing Research
- Marketing Strategy and Planning
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- 12 months
Start dates & application deadlines
- StartingApply anytime.
You are strongly advised to apply now, to ensure there are still places on your chosen course and to give you time to complete the admissions process.
DisciplinesMarketing View 369 other Masters in Marketing in United Kingdom
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- Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
- We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
- On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.
- You do not need to have completed your current qualification to start your application.
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International17850 GBP/yearTuition FeeBased on the original amount of 17850 GBP per year and a duration of 12 months.
EU/EEA11550 GBP/yearTuition FeeBased on the original amount of 11550 GBP per year and a duration of 12 months.
Birkbeck is committed to providing advice and support to help you finance your postgraduate studies. The government has introduced new loans for postgraduate students and, alongside these, we also offer flexible payment options and a hardship fund to support students who experience a change of circumstances while studying.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.