Marketing Birkbeck, University of London

Overview

This innovative MSc Marketing programme at Birkbeck, University of London, aims to equip students with essential knowledge and skills to excel in the ever-evolving marketing sector. The course blends theoretical insights with practical applications, ensuring graduates are well-prepared to tackle the dynamic challenges of today's global marketplace.

Why Marketing at Birkbeck?

Birkbeck's MSc Marketing is recognised for its academic excellence and is accredited by the Chartered Institute of Marketing (CIM). The university's strong reputation attracts highly motivated students from around the world. The course offers a unique interdisciplinary perspective, focusing on global, digital, and AI-driven markets while embedding sustainability and ethical practices at its core. Birkbeck’s central London location provides students with access to a vibrant academic community and networking opportunities with industry professionals.

Tuition Fee Breakdown

The tuition fees for the MSc Marketing programme are as follows:

• Full-time international students: £22,410 per year
• Full-time home students: £14,520 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course comprises a total of 180 credits, including eight compulsory modules and a 12,000-word dissertation. The compulsory modules include:

• Advertising and Promotion
• Brand Management
• Consumer Behaviour
• International Marketing
• Marketing Analytics
• Principles of Marketing (Postgraduate)
• Relationship Marketing
• Research Methods in Management (Postgraduate)

Students will also undertake a dissertation, which allows for in-depth exploration of a marketing topic of their choice.

Industry Demand

The demand for skilled marketing professionals continues to rise as businesses seek to navigate the complexities of digital transformation and consumer behaviour. Graduates of the MSc Marketing programme are well-positioned to meet these demands, equipped with the latest marketing strategies and insights.

Guaranteed Work Experience

This programme does not guarantee work experience; however, it provides ample opportunities for networking and engagement with industry experts through various projects and guest lectures.

Careers with Marketing

Upon completing the MSc Marketing, graduates can pursue diverse career paths in advertising, media, public relations, market research, and more. Alumni have found success in prominent organisations such as Ipsos, Nielsen, American Express, Barclays, and Revolut. Potential job roles include:

• Social Media or Account Manager
• Marketing or Data Analyst
• Marketing Manager or Executive
• Digital Marketing Manager
• Brand Manager
• Event Organiser
• Advertising Analyst

Birkbeck’s dedicated careers service supports students in their career journeys, helping them connect their education with future ambitions.