Studyportals

Marketing

Birkbeck, University of London

M.Sc.
12 months
Duration
17850 GBP/year
11550 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Marketing programme at Birkbeck, University of London provides a comprehensive understanding of the relevance and necessity of marketing. 

Visit the official programme website for more information

Overview

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

You will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. You will also develop objective insights into the subject matter; and learn about marketing decision-making processes.

The Marketing programme at Birkbeck, University of London  is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.

Careers and Employability

Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include public relations officer, marketing executive, public affairs consultant, or media buyer. This degree can also be useful in a variety of roles within local and national government, as well as in becoming an event organiser, media planner, or advertising art director.

Programme Structure

Courses include:

  • Brand Management
  • Consumer Behaviour
  • Marketing Management
  • Marketing Research
  • Marketing Strategy and Planning

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

You are strongly advised to apply now, to ensure there are still places on your chosen course and to give you time to complete the admissions process.

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
  • We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
  • On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.
  • You do not need to have completed your current qualification to start your application.

Tuition Fee

  • International

    17850 GBP/year
    Tuition Fee
    Based on the original amount of 17850 GBP per year and a duration of 12 months.
  • EU/EEA

    11550 GBP/year
    Tuition Fee
    Based on the original amount of 11550 GBP per year and a duration of 12 months.

Funding

Birkbeck is committed to providing advice and support to help you finance your postgraduate studies. The government has introduced new loans for postgraduate students and, alongside these, we also offer flexible payment options and a hardship fund to support students who experience a change of circumstances while studying.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing
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Birkbeck, University of London

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